This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
We fund raised for charitable causes and had a really bad experience (fundraising platform used by charity had high fees, was really bad on mobile, and promoted their brand, not the charities).
2. WHAT & HOW
The purpose of this innovation is to…
make it easy for charities in Australia to raise money online. We help charities raise more money and reduce their cost of fundraising.
It does this by…
Using the latest software innovation to provide charities with a modern online fundraising solution.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
It makes it easy for charities in Australia to raise money online. We help charities raise more money and reduce their cost of fundraising.
Its various benefits to the customer/end-user include…
Donors get a better online experience, that reflects the charities brand, and lower transaction fees.
More money goes to Australian charities.
In the past, this problem was solved by…
The current market providers products were built 10 years ago, and as such are not designed for mobile (the mobile experience is poor). Further, because there are two main players, there is a duopoly in Australia, meaning charities are being overcharged for a poor software solution.
Its predecessors/competitors include…
Everyday Hero (owned by US company Blackbaud… therefore, money goes out of Australia)
GoFundRaise (ancient technology, poor service and high fees)
5. TARGET MARKET
It is made for…
55,000 charities in Australia (and later, expanding internationally)
It is available for sale through…
Software as a Service
Our marketing strategy is to…
Customer references, word of mouth and events
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Maven Judge Vote: Grassrootz – Smart 100 2017
(Please note – The form below is for judging purposes only and is restricted to the public)
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