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Goosefoot Healthfoods [SMART 100, 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Me and my business partner, Mikayla Maricic realized that in order to eat super foods they normally taste horrendous and you need to eat them separately. It takes too much time and energy to do so.

2. WHAT & HOW

The purpose of this innovation is to…

Have Australians eating a healthy well balanced breakfast cereal packed with super foods, in one easy to use product as opposed to multiple.

It does this by…

Developing 4 different flavors to cater to varied taste buds and food tolerances. Each flavor is packed with different nutrients and super foods.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

We have mixed liquids and solid super foods together. Honey, kale juice and coconut oil are mixed with quinoa and baked, so you can enjoy all of these ingredients and it tastes amazing!

Its various benefits to the customer/end-user include…

They don’t need to purchase many different products and tablets to have super foods for breakfast, we have made sure this is all covered.

In the past, this problem was solved by…

Having to take many supplements, juices and foods to get the same nutrients.

Its predecessors/competitors include…

Competitors have not mixed juice into a solid food before, this is a first and a game changer.

5. TARGET MARKET

It is made for…

Predominantly women purchase our product 18-30 years old, the most health conscious market.

It is available for sale through…

Our online store and at particular markets around Perth.

Our marketing strategy is to…

Reach as many people as possible through our online presence and get into a supermarket by the end of the year.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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