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1. THE BEGINNING
This innovation came to life when…
Two energetic social media entrepreneurs spoke at the same technology conference. They conspired to get ahead of the game in providing engaging social content bank and unique management ideas for business and government.
GoodFunnySmart is a few great ideas. A simple strategy to deliver engaged communities for business and the usable images and content to do it. All packaged and delivered online and via these experienced social media designers.
The best is coming too, with mobile and web app platforms to make social media engagement easy.
2. WHAT & HOW
The purpose of this innovation is to…
Make it easy for businesses to build engaged online communities without breaking copyright law or spending hours creating content. It’s a social media cheat sheet!
It does this by…
Selling packs of content including images, quotes and stories in convenient and affordable formats. GoodFunnySmart also provides time-saving social management at affordable rates including an affiliate program for web designers, agencies and business coaches.
Using GoodFunnySmart social stock ensures that they can post original, copyright-usable content daily in less than 60 seconds.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
It is a world first to have a bank of social content formatted for the popular platforms (Facebook particularly). It makes connecting regularly with your audience a breeze and speeds workflows for social media managers. The next app release will change the game again.
The benefits to the customer/end-user include…
Drastically reducing the time to find engaging and legal content. Most social media managers break copyright law weekly either knowingly or otherwise.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Nobody. Sure there are meme generators and stock photo libraries but no one we know of has ready-made, targeted content for use in social media. Of course media managers usually overlook the copyright issues; however the social platforms themselves cannot afford to allow this to continue. Facebook and YouTube have strongly indicated their intentions to clamp down on infringements.
Its predecessors/competitors include…
Nobody in the content bank area. Of course in the scheduling, management areas there are some platforms like Hootsuite but nobody has an integrated social suite like ours.
5. TARGET MARKET
This innovation is made for…
Business owners, media managers and community groups who are time-poor and who thrive from engaged online communities. Web developers and online marketers can save time and money by sourcing their content quickly and legally.
Our management and training are unique and offer access to our strategy, team and content. GoodFunnySmart are specialists in developing communities around business and organisations where the social media is exciting and varied.
Our content bank makes this all simple to execute and keeps partners safe from the snares of copyright.
6. DISTRIBUTION STRATEGY
It is available for sale through…
Our online store. We sell content in packs of 50 images organised in accordance with our strategies. We also sell industry-specific packs and large full-year image packs. All products are downloadable. Our services are by negotiation.
Our marketing strategy is to…
Promote our brand virally through social media with free images and cause-related campaigns. We also have an affiliate program for leading web developers and Internet marketing firms.
We market via our free training and our live presenting at key industry events.
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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.