Home Smart 100 2012 GiggedIn (SMART 100)

GiggedIn (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

GiggedIn: Revolutionising the way music events are booked (NSW)

This innovation initially came to life when…

Music lover and entrepreneur Edwin Onggo realised that there were too many talented musicians out there that struggled to reach an audience that would appreciate them.

Whenever any music event is booked, there’s always that massive risk of people not turning up. This sucks for artists because it means they have to play in front of a weak crowd, while promoters and venues make a huge loss on the night.

GiggedIn was born when a couple of guys realised there was a better way.

WHAT & HOW

The purpose of this innovation is to…

Turn the live music industry on its head by supporting up-and-coming bands and providing them with a risk-free way to tour and reach new fans.

It does this by…

By enabling artists, agents and promoters to book gigs with a guaranteed audience.

Similar to Kickstarter for live music or crowdsourcing for concerts, GiggedIn will revolutionise the way music events are booked by making weak crowds a thing of the past.

PURPOSE & BENEFITS

This innovation improves on what came before because…

It tackles the biggest risk that has always plagued stakeholders of a live event — a lack of attendance.

Its various benefits to the customer/end-user include…

Certainty that people will actually turn up!

For artists, this means knowing you’ll break even and negotiating with venues using a lot more leverage.

For music fans you get to show your support and discover where the hottest gigs are.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

No one! There are plenty of ticketing sites out there but GiggedIn is unique because it supports a much greater need — especially for the hard-slogging muso’s that haven’t quite “made it” yet.

Its predecessors/competitors include…

GiggedIn is an Australian market first so its main predecessor was a good old-fashioned prayer that enough people would turn up.

Other competitors, although carrying a different USP, would include the big ticketing sites like Moshtix and Ticketek.

TARGET MARKET

It is made for…

Up-and-coming bands, managers, agents, promotors and anyone else looking to put on a gig.

It’s also made for music fans who are up for discovering new live acts and are willing to support the scene.

DISTRIBUTION STRATEGY

It is available for sale through…

Our marketing strategy is to…

In the short term we’d like to work with local artists that need us the most through Triple J.

To aggressively scale nationally, we’ll use a combination of paid media, PR, inbound marketing and some creative guerrilla tactics.

We’ll also build credibility and fuel growth by aligning with influential industry bodies and key ambassadors.

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