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Get Me Online (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

Get Me Online (VIC)

This innovation initially came to life when…

Searchwords’ Get Me Online innovation came to life when the founders saw the struggle for small businesses to move online. Websites are the cornerstone of the Internet but before Searchwords website development posed a time-consuming and costly problem for SMEs. Searchwords’ founders were itching to remove the costly frustration and solve the problem, giving every business a chance to participate online and get their business online quickly, cheaply and without requiring any technical knowledge.

WHAT & HOW

The purpose of this innovation is to…

Searchwords’ Get Me Online service gives Australian businesses a professional- and user-friendly live website within days. Customers don’t have to be concerned about price, process, long delivery times or technical complexities.

It does this by…

Get Me Online makes being online easy. Customers choose from thousands of professional website templates. Their selected site is tailored with their information and they use a “content builder” to easily edit or redesign their site in live time via a “drop and drag” system for no extra cost.

PURPOSE & BENEFITS

This innovation improves on what came before because…

Never before has it been so simple for Australian SMEs to get online. The Get Me Online service delivers businesses with a live website in under a week at the lowest price available on the market. Customers also receive free domain registration and hosting and optimisation for mobile as well as unlimited refreshes and ongoing support.

Its various benefits to the customer/end-user include…

With Get Me Online packages starting as low as $300, the benefit to the customer is a huge saving on money and time. Get Me Online empowers the customers with a full turnkey solution that requires no technical knowledge.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Traditionally, Australian businesses interested in developing an online presence would contract web designers and developers to custom build a website from scratch. The process would be costly and time-consuming and require a level of technical expertise by the customer. Get Me Online packages eliminate this process while delivering a solution which works for Australian SMEs.

Its predecessors/competitors include…

The Searchwords’ Get Me Online innovation was formally serviced by Australian SMEs self-managing their web build project and outsourcing work to web designers and web developers. Before now, the service has never been offered at such a low price.

TARGET MARKET

It is made for…

The Australian SME sector. It is estimated there are over 1.2 million SMEs representing over 96% of all businesses and 33% of GDP. Get Me Online services the online and bricks-and-mortar retail sector by providing them with an online presence to either drive online sales or drive local customers in store.

DISTRIBUTION STRATEGY

It is available for sale through…

Searchwords’ sales team personally visits in-store retailers and SMEs to introduce and explain the product offering.

Our marketing strategy is to…

Searchwords’ marketing strategy combines customer service, direct sales and public relations. While most companies are removing the “human touch” components of their customer service and communication to increase profits, Searchwords engages with customers one-on-one, face-to-face to maintain a mutually beneficial partnership.

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