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Gain & Retain [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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 1. THE BEGINNING

This innovation initially came to life when…

We were approached by a anonymous partner to fund development of an agency product for not for profits. We decided the concept was rubbish, and instead pitched the idea of creating a capacity building program that would allow charities to become more sustainable using social media and digital marketing skills. We find out the partner was our state bank, and they loved our idea and they gave us the funding to get us started in building it.

2. WHAT & HOW

The purpose of this innovation is to…

…teach cause organisations how to create a sustainable future for their organisation, by using social media to attract funds, volunteers, and awareness for their cause.

It does this by…

…combining education (Giving causes access to international-best trainers and speakers), with hands on experience, strategy and mentoring to help them overcome and hiccups they might experience. Essentially it holds their hand through developing a plan to grow or build sustainability, through to implementation, measuring the results and systemising the new process.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…most not for profits are still cold calling and shaking tins. As a result, more not for profits have folded in the last few years than ever before. We teach them how to live in today’s world, speak people’s language and use their story to create their own future. most not for profits are still cold calling and shaking tins. As a result, more not for profits have folded in the last few years than ever before. We teach them how to live in today’s world, speak people’s language and use their story to create their own future.

Its various benefits to the customer/end-user include…

Raising cash for their cause, attracting and retaining a volunteer workforce, and reaching a huge potential audience. I.e. Pet Rescue raised $50k for a new funding website. Lifeline reached 600,000 people at risk.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Not for profits and causes running out of money, or resources, and closing. There was NO solution. These causes are known for paying crap wages, attracting idealistic but not-currently trained people, and struggling to find new innovations to drive them forward. When they do find them, fear stops them from implementing.

5. TARGET MARKET

It is made for…

Organisations creating positive and necessary change in the world. Our ideal audience are not for profits, charities, social enterprises and community organisations who have a strong reason for existing, who are fundamentally improving the world in some way – but are struggling to be sustainable or grow a real impact. Our customers often have ‘imposter syndrome’ where they feel they aren’t good enough, and 75% of our market is female and either graduates, or returning to work after having children. They have little support or community to help them meet their potential.

It is available for sale through…

Sale at our annual Change the World free marketing summit. Also through a series of funding grants where Bankwest (our corporate partner) and Hancock Creative have given away $900,000 worth of training grants.

Our marketing strategy is to…

Identify our ideal customers. Invite them to a free marketing summit called “Change the World” where we provide them with our very best education and training from industry experts. This event inspires them, excites them and motivates them to take action – including applying for the Gain & Retain program or funded grants.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Gain and Retain – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)

 

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