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Full Stack [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

As an accountant of a traditional firm, we came across startup founders with brilliant ideas but couldn’t help them logistically because of high hourly rates and a range of tired services that were geared to compliance & traditional businesses only.

Being the businesses that would result in the jobs of the future & maintain Australia’s competitiveness globally – it just didn’t seem right that startups were getting the short end of the stick when it came to financial services.

So we created a firm for startups after hundreds of hours (& coffees) discussing the needs of founders.

2. WHAT & HOW

The purpose of this innovation is to…

…help startup founders build pioneering technologies and push their commercialisation on a national and international scale.

We work with high growth ventures as our speciality and such need to implement scalable financial advisory practices to enable and promote their success.

It does this by…

…helping startups navigate through the persistent pain of cashflow by linking them with multiple government grants, investors via better investor materials and better management of cashflow via our VCFO services. 

 

 

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

The value-based pricing ensures that we have our client’s interests first in mind, inspiring us to find the means to elevate their business to the next level. Our startup-services also maximise their chances of success with more avenues for cashflow.

Its various benefits to the customer/end-user include…

High growth ventures pursuing innovative technology, products and services (i.e. think Shark Tank, Silicon Valley, etc).

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

No-one! Startups were making real critical mistakes around government grants and investors, particularly where not advised by their suburban accountant – often clueless to the intricacies of the grants & fundraising ecosystem.

5. TARGET MARKET

It is made for…

Accounting firms, corporate finance specialists and business coaches – whom not are generally focused on the startup community in particular and provide disparate services.

It is available for sale through…

Online channels and our office – although in the reality the majority of services can be provided online.

Our marketing strategy is to…

Fostering a strong presence in via online communities (i.e. Facebook groups), referrals, website, social media, online articles and maintaining excellent corporate partnerships.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Full Stack – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)

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