Home SMART 100 2018 FROPRO PTY LTD

FROPRO PTY LTD [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

I was a professional rugby player but couldn’t stop eating ice cream even though I was getting put on notice for failing my fat tests… lol. I started creating healthy ice cream so I could keep eating it and the light bulb went off.

2. WHAT & HOW

The purpose of this innovation is to…

…FroPro is the first ever 5 Star health rated ice cream, it is sugar free, high protein and low calorie….and it’ delicious!

It does this by…

…using a plant based natural sweetener blend to replace refined sugar and added protein to make you feel fuller longer. In a nutshell, FroPro is higher protein than Greek yogurt and less calories than an apple.

 

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Besides being absolutely smooth and delicious… -96% sugar free (no sugar used whatsoever)

-High protein

-Low Calorie

-Low Carb

-Diabetic friendly

-Gluten Free

-Palm oil Free

Its various benefits to the customer/end-user include…

Traditional ice creams that we now take market share from include:

  • Ben and Jerrys
  • Bulla
  • Streets
  • Peter’s

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Traditional ice cream, why enjoyable, has become the poster boy for all that is wrong in food, mass produced with no care for the end consumer’s health. FroPro has has set out to change that by using the best healthy ingredients available while creating an indulgent end product that tastes like real ice cream.

5. TARGET MARKET

It is made for…

Initially, younger health conscious professionals, 25-35 with a slightly higher take up by females. However, thanks to our new 5 star rating FroPro is beginning to see the cut through into family purchases. We believe this is a really great indictment for the overall strength of the product that parents are making the choice to change their children’s diets to include FroPro(and that younger fussier eaters are scoffing it down happily).

It is available for sale through…

In February ’18 FroPro ranged into Woolworths nationally across over 650 stores. Woolworths have continued to support us as a healthy, innovative company. From August 2018, FroPro will range into Coles nationally across 805 stores.

Our marketing strategy is to…

Stay connected to our community through online engagement. We work very hard to respond to every comment, post, tag, email and message as soon as possible. We run constant promotions by discounting our sale price down by up to 40% on a regular basis. FroPro has a very high trial-to-adoption rate.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: FroPro – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)

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