This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
I wanted to become an entrepreneur, but didn’t know where to start. Recognized there wasn’t an entrepreneurial magazine in the space for young and aspiring novice stage entrepreneurs so I created Foundr Magazine.
What started off as a magazine has now turned into a fully fledged global media brand which influences hundreds of thousands of entrepreneurs.
2. WHAT & HOW
The purpose of this innovation is to…
…show people what it takes to become a successful entrepreneur and what is possible through entrepreneurship.
It does this by…
…providing epic content, actionable content that people can use, and interviews with some of the most successful entrepreneurs on the planet.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
Most magazines suck. Most media companies suck. It’s hard to find content that you can use and apply in your own business.
Its various benefits to the customer/end-user include…
…gaining insights from entrepreneurs that are hard to reach/access and saving time by fast tracking your success by learning from proven entrepreneurs.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
…digital magazines in the app stores. There are currently other digital magazines, but nothing like Foundr in the sense that it is published by someone that wants to become an extremely successful entrepreneur. I’m on the ground with my readers.
Its predecessors/competitors include…
Fast Company, Entrepreneur, HBR, Forbes, Inc, Fortune.
5. TARGET MARKET
It is made for…
…aspiring and early stage entrepreneurs, wantrepreneurs, freelancers as well as start-up founders. Anyone that consumes content on a tablet or mobile device.
It is available for sale through…
…the app stores on iTunes and Google Play.
Our marketing strategy is to…
..use content marketing, strong branding, interview influencers, strong social media presence and build a fat email list.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
