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Fotobox [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

We launched our first roaming photobooth, Mobsta. The initial prototype was a bit clunky and bulky but it solves the problem. We managed to refine it and make it work more seamlessly.

2. WHAT & HOW

The purpose of this innovation is to…

…bring the fun of photobooth/gif booth without needing to queue up to have a turn or trying to find a photobooth service at large venue such as stadium.

It does this by…

…having our event staff member roaming around the event and engaging the guests to snap GIFs, edit the GIFs and emailing it to them instantly on the spot.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Traditionally, photobooth are usually quite large and takes up a lot of space at an event. While it is quite fun and engaging, it posses problems such as large queues, concentrating people in one area, and lack of mobility.

Its various benefits to the customer/end-user include…

  • The event guests will receive the GIF in their email and a printout of their GIF.
  • Our customers (brands) or event organiser get more exposure and generate more impressions on social media channels whenever a guest shares their GIF online.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

People using their own phone to take photos or queuing up for a photobooth stuck in the corner or having a photographer taking your photo and hoping they upload all the photos on Facebook where you must search through them. Mobsta sends your photos directly to you – no fuss required.

5. TARGET MARKET

It is made for…

Mobsta/Fotobox’s target market is Parties, Luncheons, Product Launches, Store Launches, Awards events, Brand Activations and Promotional events. We appeal to brand promoters and marketing managers who want to increase brand exposure at an event.

It is available for sale through…

Online through our website.

Our marketing strategy is to…

Promote to the brand managers, marketing managers and event producers. We show them how they can integrate our technology into their event and marketing campaigns. We also reach out to Social Media managers as this is a big part of what we do.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Fotobox – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)

 

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