This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
Our team noticed a gap in the market for small-medium sized business owners, who wanted a low cost solution that would enable them to know where their cars were at any point in time.
2. WHAT & HOW
The purpose of this innovation is to…
Flex is an extremely powerful cloud-based, integrated vehicle management system that gives control over an entire fleet of vehicles from a central point. It also helps improve productivity, driver behavior, and increase awareness of vehicle or fleet performance.
It does this by…
The Flex hardware is a small dongle, that connects to the vehicle’s OBD-II port located just under the car dashboard. The vehicle data is sent to the Flex cloud service through a 3G network connection, where it is analysed and made available to the vehicle owner or fleet manager through the dynamic Flex web portal.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
Our service does not require any installation, has no up-front fees, and can be relocated to other vehicles quickly and easily.
Its various benefits to the customer/end-user include…
Flex tracks all key performance indicators in vehicles and can provide the owner or fleet manager with instant notifications. Flex is designed to provide maximum control, productivity increases and cost savings over the entire fleet.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Other fleet management solutions require hefty up-front costs, or are unable to be easily moved between vehicles.
Its predecessors/competitors include…
…automatic and mojio, although there is not a comparable product available in the Australian market.
5. TARGET MARKET
It is made for…
…small fleet owners (1-20 vehicles).
It is available for sale through…
…direct sales (web and field) and through channel partners (reseller sell-through).
Our marketing strategy is to…
There will be a three phase roll-out of Flex:
- Australia, China and the United Kingdom (currently in progress)
- South East Asia and Continental Europe
- United States, Canada, Middle East, South America
40 per cent of all vehicles in Australia are used for business and Flex provides business owners with a cost effective method of tracking and monitoring those vehicles.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
