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Why was Flappy Birds so addictive? Here’s the science behind making an addictive app [VIDEO]

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I’m not a big one for gaming. In all honesty, I cannot remember the last time I played a game on any device. At all.

Perhaps, I just don’t have an addictive personality. Unless you include shoes as an addiction. If you do, then I’m a serious contender.

But, the reason why Flappy Birds was so successful has a lot of science behind it. It’s the science of motivation and addiction.

In this snappy video from SciShow, the lure and success of Flappy Birds is explained.

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