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Five common putdowns to aspiring entrepreneurs (and how to deflect them)

March 17, 2011 | By Aileen Bautista

Seasoned entrepreneurs understand that they’re just a fact of life.

For aspiring entrepreneurs, they might come as a shock.

Some of them are well-meaning. Others are just plain mean.

Of course, I’m talking about unsolicited put-downs.

My professional history stems from two major goals in my life: I wanted to become a design and technology teacher (tick!) and I wanted to own my own successful business.

When I finally decided to take the necessary steps to make goal two a reality, I wish someone had given me a heads-up on how to handle the following five statements, with their knack for taking the wind out of your sails.

1. “That will never work”

When you share your idea with others, their immediate reaction may be something like:  ‘Ain’t going to happen, mate.’

Why? Because non-entrepreneurial people often give their opinion without researching or testing an idea first.

Rather than getting discouraged, think of it as an opportunity to fine-tune your business pitch.

Do your research, trial it out, scan the market, and make sure it’s viable.

When they next say, ‘Ain’t gonna happen’, ask, ‘Why?’

By then, you’ll have the facts to handle their objections (and perhaps win your first customer).

2. “You want to be a millionaire? In your dreams!”

Dreaming big is made easier by surrounding yourself with positive, encouraging people. Alas, some folk make it their personal mission to keep your head firmly out of the clouds.

There’s nothing wrong with including financial gains among your goals. Like the big quote of 2010, from Justin Timberlake’s Sean Parker in ‘The Social Network’: “You know what’s cooler than a million dollars? A billion dollars!” (Though, I hope you won’t take these words as an endorsement of the Parker character’s coke-sniffing, college girl nooking ways.)

With positive people, the right connections and belief in your venture, your dream can become a reality.

3. “Just stick with something you know, like your job.”

If everyone in the world stuck with the status quo, we’d miss out on the good stuff, like Virgin Records, the internet, Hilton Hotels, Amazon (ok, ok, you get my point).

This advice is the enemy of the entrepreneurial mind.

Whenever you receive it remember that, if no one ever followed their dreams, we’d probably still be living in caves.

4. “That idea sucks”

Only-in-LA-faced Joan Rivers has a show on E called ‘How’d You Get So Rich’.

In it, Rivers travels around America talking to people about their wealth.

Their stories almost always involve variations of: dedication, a positive frame of mind, and hard work.

The bloke that created novelty teeth is now worth over $5 million.

The lesson? Your idea doesn’t suck. It just needs refining and market research.

5. “You’re going to fail.”

The only way to remove the risk of failure is to never try anything new ever – and what sort of life is that?

Fact: you are going to fail. Then, you’ll get up and try again.

No one becomes a success without first learning a few ‘life lessons’.

Don’t take it to heart, or give up on your venture prematurely.

Realise that you’re going to have unsuccessful times in your life.

The real challenge will be dusting yourself off and moving forward.

Just remember, you’re bigger than that!

There’s a marked difference between the entrepreneurial and non-entrepreneurial mind.

If I’d listened to the naysayers and fell back into ‘the norm’, I don’t think I’d be content with my present endeavors.

And I’d still have that nagging voice (people call it their conscience) saying, “But what if…”

Aileen Bautista started her entrepreneurial journey at the age of 25. At 28 she is now the founder and CEO of Dinoroar Interactive. She now works from home and loves it.

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  • Donald More

    Put downs can also be a good sign! If you’re talking to investors and they are interested in funding your idea but jump quickly to devalue you… it’s not all bad! Remember it’s their job to get a great deal for themselves and or their fund. I’ve found time and again that the sooner they try to devalue (rather than discredit) the idea, the more they like it! This isn’t to say you shouldn’t negotiate and adjust your expectations, but know, that sometimes put downs are very positive signs.

    Friends and family may also try to help give a reality check “c’mon… that’ll never work”. Sometimes they don’t want it to as they’re worried that you’ll be more successful than the perceive themselves to be! Crazy but true!

    Use their energy to motivate you! There’s nothing an entrepreneur loves more than to prove everyone wrong and be the success they imagined they could and should be!

    [Reply]

  • Anonymous

    Great article Aileen – so true. Often, people just have your best interests at heart … but as I always tell my clients – Not All Advice is Equal! If Uncle John is telling you your new tech idea will never work and he’s a plumber, smile, nod and go on your way. Of course, if Uncle John works with VC in Tech, you MIGHT (not always!) want to hear his input …

    At the end of the day, if you’re going to be an entrepreneur, you have to learn to live and die by your own opinion. People will often call you crazy. They’ll often put you down- or outright attack you. If you’re put off by that in the first instance, you’re going to REALLY struggle down the track.

    [Reply]

  • engineerk9

    “That will never work!!” is instant challenge & motivation for me to get going & make it work
    “Squillionaire” works for me!
    “Just stick with something you know, like your job.” I’m doing my job! I’m an entrepreneur
    “That idea sucks” – Absolutely!
    “You’re going to fail.” – What yet another learning experience? How good is that?

    [Reply]

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