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Fit Out Services [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Myself and my business partner, Michael Ettrick took a long look at the fit out and construction industry. Took it apart and put it back together in a way we knew would work much better for everyone.

2. WHAT & HOW

The purpose of this innovation is to…

…specialise in design, construction, fit-out and refurbishment. A business founded in the belief that today’s needs and challenges require a new, more agile approach to the built environment.

It does this by…

…the delivery of turnkey workspace, hospitality, retail and commercial fit-out projects valued between $300K and $6M.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…with a highly skilled and diverse set of people, SMLXL Projects can build the right team to fit to specific project and delivery needs.

Its various benefits to the customer/end-user include…

Our approach is designed to adapt to the changing needs of businesses. We have the ability to tailor our skills and knowledge in fit out to the specific needs of each client.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Employing companies to “make over or fit out their space”, there was never any afterthought towards how that space would evolve and change over time. It was a rigid, standard approach, whereby that business would potentially need a whole new fit out a few years later as the evolution of the space was not considered.

5. TARGET MARKET

It is made for…

Commercial office spaces, retail outlets and hotels, working modern business hubs.

It is available for sale through…

Our marketing strategy – website, social media, word of mouth, business development, repeat business.

Our marketing strategy is to…

To be present and on trend through our website, social media postings on Facebook, Linked In profile, Instagram. Also word of mouth, strong business development strategy and repeat business through satisfied clients.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Fit Out Services – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)

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