This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
We found a new way to help consumers compare what they were looking for that was outside our traditional financial product comparisons.
We compiled extensive research of online consumer behaviour and uncovered questions and problems that were left unanswered. It was then we realised that we could leverage our business model and focus on answering those crucial questions, even if we weren’t able to make money from them.
After rallying together we ended up with the most comprehensive comparisons of Australian internet TV providers and wearables on the internet to answer questions that can help Australians make better decisions.
2. WHAT & HOW
The purpose of this innovation is to…
…be the go-to site when anyone has questions regarding internet TV or wearables, and focus on providing independent comparisons to consumers who need genuine information. This then arms consumers with insights, so they can make up their own mind.
It does this by…
…providing the most comprehensive comparison of both internet TV providers and wearable technology in Australia. We are a one-stop-shop; come to our site and you will find all the information you need about these subjects.
We undertake research, answer people’s genuine questions and relay this information in a way that is free of bias and easy to digest.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
It introduces our website to a brand new audience, via topical content. By thinking outside the box, we have lent our business model to new markets and highly-engaged consumers who are simply seeking more information on ‘hot’ topics.
Furthermore, the offering is comprehensive, independent, free, and aims to help them make well-informed decisions.
Its various benefits to the customer/end-user include…
…current, easy-to-read information that compares the subjects at hand and arms consumers with all the knowledge they need.
We are simply providing a service; this being, dissecting all the available information and giving people the answers they’re looking for.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
…countless hours of searching for answers online. But there’s no room for that in our fast-paced, time-poor society. By doing all the hard work for them, we aim to become the online destination that people turn to when they want their questions answered. No longer will they have to search site after site for information; they can turn to us.
Its predecessors/competitors include…
…major tech sites such as CNET and The Verge created similar comparisons, however their strengths were technical. To add clarity, we created side-by-side comparisons of all possible options and also ensured anyone can compare, so not just for the tech-minded.
5. TARGET MARKET
It is made for…
All adult Australians looking for independent information on internet TV and wearable devices. We believe that answering questions and helping people compare and make a decision are by far more beneficial to people in the long-run than telling them why a single product or service is important, and the success of these initiatives is testament to this.
It is available for sale through…
These comparison services are completely free for people visiting finder.com.au – there’s no cost to the user to compare. Through answering the tougher questions we’re simply manufacturing serendipity with our readers. Quality content sells itself – even if it’s free.
Our marketing strategy is to…
…look for new and innovative ways to answer people’s questions and give them the power to make better informed decisions and become the trusted go-to site for information.
It’s the future for online businesses to get in front of more people and help them solve their problems, no matter how big or small.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
