This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation initially came to life when…
I met with a group of young people passionate to change the world. I realised that young people with purpose are the best role models for younger kids lacking direction; and so The Field Trip was born. We had a meeting with the young leaders (aged 18-24) and decided to run a weekend retreat for the elderly which we did! We then developed a creative weekly program, employed the young positive leaders to run the weekly sessions, and attracted kids aged 9-17 to attend. The result is kids helping each other to find their passion, peers and path!
2. WHAT & HOW
The purpose of this innovation is to…
For young people to help each other and younger kids to find their passion, peers and path in order to each make a significant positive contribution to their local and global community.
It does this by…
… employing young people aged 18-24 to run a weekly program for younger kids aged 9-17 which helps them find their passion, peers and path. In the last 12 months, the group has produced a podcast with SYNFM, published and launched their own book, facilitated a retreat for the elderly and made YouTube clips coaching kids to eat healthy!
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
The Field Trip engages kids with a dynamic creative program, to pursue the kids passions, peers and path!
The program puts the younger kids in charge, 9-17 year olds leading their communities, such as running a retreat for the elderly.
The Field Trip is led by young people aged 18-24, trained to facilitate the program, no ‘adults’ in teaching roles.
Its various benefits to the customer/end-user include…
The kids are fully engaged in a weekly exciting creative program.
The kids get opportunities to lead and contribute positively to their communities.
The kids find their peers – likeminded spirits.
The kids get to pursue their passions and purpose.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
…kids attending weekend activities or lack lustre youth groups where kids came together based on an activity or program (like football) rather than a set of values for kids to pursue their passion and purpose. Activities alone do not help kids meet their potential in life and in some cases can be detrimental to a child’s personal development.
Its predecessors/competitors include…
Scouts, Guides, church groups, sporting clubs are examples of competitors but all of these groups are adult led, get kids participating but not leading or contributing to the program and don’t exist to help kids find their purpose.
5. TARGET MARKET
It is made for…
Four market segments –
1. Young people aged 18-24 wanting employment and to be part of (and lead) a movement helping kids to find their passion, peers and path.
2. Young people aged 9-17 with a passion – those positive proactive kids with a hobby or interest they’re passionate about to find their peers and be positive role models for other kids!
3. Young people aged 9-17 seeking social commection or wanting to participate in fun weekend activities (even those who might lack direction but are open to be inspired)
4. Parents seeking an awesome weekly program for their kids,
It is available for sale through…
Our website: www.thefieldtrip.co and is in the form of a weekly program, currently in Riddells Creek and Meadow Heightsbut seeking to scale and replicate the model in all towns where there’s a need and interest.
Our marketing strategy is to…
1. Use our website as a platform for content and engagement showing what we do and why, signing up subscribers and sending them communications
2. Working through our community partners and their networks via our exciting program – groups like neighbourhood houses, SYNFM, schools, community orgs etc.
3. Social media focus attracts interest, subscribers and members
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.