This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
I myself and my two young children caught a common cold. We all felt too tired to move off the couch. Once we recovered from a week of sickness and being on our own with no family close by I wondered what might have made me feel better? And that’s when I thought if someone had sent us a care package with remedy products or items to brighten our spirits, the week wouldn’t have been so lonely. I thought about everyone I have recently met who is living away from home and loved ones. Australia is full of immigrants.
2. WHAT & HOW
The purpose of this innovation is to…
…to help friends, family and colleagues feel better. We live so far away from loved ones and when they’re sick, we want to help them. We help answer the question, what do you send someone who is sick?
It does this by…
…carefully curating care packages for occasions such as Injuries, Hospital Stays, Cold and Flu, Cheer up/thinking of you. We have items to entertain in hospital or on bed rest, games to occupy the hands and the mind, natural remedies for the flu, Happy Socks, tasty treats, heat/cooling eye mask, bath soaks, sleeping masks. Everything that can ease, soothe, bring cheer.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
We solely cater as your one stop shop for helping people feel better, either within themselves (they are feeling sad and lonely) or a physical illness or sickness. No other types of hampers. Just thoughtful, useful gifts you’d love to receive if you were at home or in hospital. It’s our sole purpose to help Australia Feel Better with kindness.
Its various benefits to the customer/end-user include…
Our clients are excited to find our service, but most of all – they are happy to be able to send their friends/colleagues something suitable and appropriate to say we are thinking of you and wish you a speedy recovery.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Just a hamper company with hampers that are ‘one gift fits all’ or flowers. Everyone wants to send something to a loved one or colleague when they’re unwell, but when you’re sick and have 5 bunches of flowers or chocolates you cannot eat in hospital, other then the instant gratification, how much use might they be?
- Standard Hamper Companies.
- Flowers Grapes
- Alcoholic or Chocolate gifts
5. TARGET MARKET
It is made for…
People like you and me. Colleagues/businesses to send employees and friends Families living interstate. Migrants with families living overseas. Lovers whose partner is posted interstate with work Army Sergeants who are lonely friends who have suffered a loss or a miscarriage. Your best friend who has confided in you that they’re sad. Your little sister who has her exams coming up and is stressed out. Your Nan who is about to go in for surgery. Your mum who has just been diagnosed with cancer. Your father in law who just hurt his back. Your friends baby who is in hospital.
It is available for sale through…
Our website. We know the first thing you will do is Google ‘Get Well Gift’ or similar. Therefore we worked very hard on our keywords to get to the first page on google to be there for you.
Our marketing strategy is to…
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Maven Judge Vote: Feel Better Box – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)
