One in five logged on to Facebook and checked out what their close friends said about the movie, and an even higher 38% found other ways to do the same, suggesting a clear shift in the dynamics of viral marketing.

The numbers come from Effective Measure, a digital audience profiling company headquartered in Melbourne, and pertain specifically to the sci-fi movie, “The Hunger Games,” which opened in Australia last month.

Effective Measures conducted a FlashPoll during the week of 4-11 April and analysed responses received from Internet users in Australia. Of the respondents, 31% were based in New South Wales; 21% in Queensland; 24 percent in Victoria; 13% in Western Australia; 6% in South Australia, 3% in the Australian Capital Territory and 2% in Tasmania.

The following are the key findings:

• We trust in peers. The opinions of close friends and positive word of mouth impacted 38 percent of respondents, contributing to the movie’s box- office success nationally;
• Women are a bigger disseminator. Over a quarter (26%) recommended and shared their opinion on “The Hunger Games” directly with their peers. A high 83.4% of women respondents talked about the movie on a variety of forums but only 16.6% of the men did the same.
• Facebook is king of social media. Facebook is the preferred social networking site for buzz as much as opinions. A full fifth of the respondents said status messages on Facebook made them “excited” about the movie. Facebook also was the most popular social media for “spreading the word,” with 10 percent saying they posted recommendations and comments about the movie on the site.
• Other social media growing is too. Facebook, Twitter and YouTube still are not everything. A lot of smaller social media players are gaining in traction — 9% of the respondents cited fan forums and other social sites as influential social networking channels that made them excited about the movie.
• Buzz for the future. A majority 58% of the respondents said they had either watched or were planning to watch “The Hunger Games;” and 48% indicated their interest in the second installment of the movie while only 8 percent were unsure and needed further persuading.

Effective Measure, headquartered in Melbourne, is a global player in digital media planning and audience profiling. It provides planning solutions in the emerging markets, bringing best practice online measurement data to premium publishers, platforms, agencies and advertisers. Its products and services also offer insights into the state of the Internet and the ever-growing digital population.

A Norwegian study has concluded that a “Bergen Facebook Addiction Scale” it built “can be used in epidemiological as well as clinical settings.”

The researchers concluded that women, younger users and “anxious and social insecure” people could be at higher risk of Facebook addiction than other people. Correspondingly, ambitious and more organized people might be at lower risk.

“Our research also indicates that women are more at risk of developing Facebook addiction, probably due to the social nature of Facebook,” Cecilie Schou Andreassen, the lead researcher, was quoted as saying in the journal Psychological Reports. She cited the higher risk of the socially insecure on account of their probable discomfort with face-to-face communication.

By a conservative interpretation, people who score three or above on the Facebook Addiction Scale’s six indicators could be deemed Facebook addicts — just as people who score five out of 10 to be labelled pathological gamblers, or those who score three of seven to be deemed substance addicts under broad criteria set by the American Psychiatric Association at the turn of this century.

However, the researchers themselves did not “examine specific cutoff scores for a categorization of problems with Facebook addiction.” It should also be pointed out that so far pathological gambling is the only behavioral addiction that has been assigned the status of a “psychiatric disorder.”

Classic addiction symptoms

Broadly, high scores on the Facebook Addiction Scale were positively related to Neuroticism and Extraversion, and negatively related to Conscientiousness, and correlated with delayed bedtimes and rising times.

Using broadly accepted academic benchmarks for addiction, researchers at the University of Bergen set the following six major criteria to examine Facebook addiction:

• Salience — the activity dominates thinking and behavior;
• Mood modification—the activity modifies/improves mood;
• Tolerance—increasing amounts of the activity are required to achieve previous effects;
• Withdrawal—the occurrence of unpleasant feelings when the activity is discontinued or suddenly reduced;
• Conflict —the activity causes conflicts in relationships, in work/education, and other activities; and
• Relapse—a tendency to revert to earlier patterns of the activity after abstinence or control.

The Bergen study, led by Andreassen of the university’s Department of Psychosocial Science and the Bergen Clinics Foundation, examined a total of 18 factors — three each linked to the above six.

In the study, 423 college students — 227 women and 196 men — with a mean age of 22 years participated. A smaller sample of 153, 118 women and 35 men, participated in a three-week “test-retest” of the Facebook Addiction Scale. The mean age of the retest sample was 21.3 years. The researchers said tests on a broader may be required to validate their findings.

Last month, Andreassen and her team, working together with researchers in Britain, developed the Bergen Work Addiction Scale, which was examined by the Scandinavian Journal of Psychology. This study examined the habits of 12,135 Norwegian employees from 25 different industries.

Does this means there is potential for a whole new range of Facebook addiction recovery self-help groups. Run via a Facebook Group, of course.

Before you can even attempt to get consumers to hand over their credit cards, you first need them to give you their attention. With today’s folks spending all their time studiously ignoring flashing billboards, snubbing celebrity endorsements and navigating around Google Ads, getting attention has become tougher than ever.

Even fancy new publicity stunts like attempting a Guinness world record, releasing a sex tape or flash-mobbing a crowded train station at peak hour have become so totally meh. It’s a Global Attention Crisis.

Well, for all you bored and disenfranchised folks who’ve seen it all; here’s an advertising campaign that takes ‘attention-grabbing’ to the next level. With an emphasis on the grabbing. And the attention.

Rather than try to cram one more ad into the already-overcrowded marketplace, a group of extremely-clever Belgian advertisers decided to try something unique. They based their campaign in the quietest town square they could find. A square “where nothing ever happens. Ever”.

Then they packed in the drama, with help from some unsuspecting passers-by, a team of stuntmen, and a bikini-clad girl on a motorcycle. Even though only a few dozen small-town Belgians saw the original ad, the video has gone viral and now has over 650,000 views on YouTube.

Now that’s clever advertising.

Is the most brilliant publicity stunt ever?

I don’t know about you, but I’m hooked on The Voice. With other ‘talent’ programmes delivering pretty much the same old format, The Voice has a positive new take that’s proving a ratings winner for the networks.

Watching last week it dawned on me that, as business owners, we can take a few lessons (and not the singing kind) from The Voice.

If you haven’t seen the show yet, contestants sing to seasoned professionals who can only hear, but not see, them. If the pros like what they hear, they turn around to see the singer, who then gets to choose their coach from the pros who swivelled.

Interestingly, the singing professionals on the show – Seal, Joel Madden, Delta Goodrem and Keith Urban – then pitch themselves to the singers pleading their case for why they’re the best choice of coach.

The contestants choose who fits both what they’re trying to achieve and the personality that will work best with them. R&B singers tend to choose Seal, those with a country twist lean towards Keith Urban. And that makes sense – it’s horses for courses.

If you think this doesn’t have anything to do with your business, think again. It’s just like what we as business owners do day in, day out. Part of our role is to educate our clients but, in the end, we’re more than likely to be pitching against our competitors for their business.

You see, whether you like it or not, your clients will choose you (not the other way around). They will meet you and decide whether or not the fit is right.

Often they’ll choose you on things you may not consider: your personality, the way you do business, the look and feel and/or attitude of your company. And they’ll leave you for the same reasons – the fit just isn’t right.

Just like rockers will choose Joel Madden to get the fit that, they hope, with bring them the same success Good Charlotte enjoys, your clients will choose you to get the same result, image, success, products or services that they perceive you can bring to them.

All this brings me to the question: what, then, is the perception that you give out? What’s your image? How have you positioned yourself? Are you meeting the image that your customers want?

And if you think it’s all about price, think again. Apple has built a whole brand on image. They’re more expensive than just about any competing product but their market share speaks for itself.

Think about this in terms of your attitude, your dress, your presentation, your demeanour, your marketing materials, your web presence, what you say and how you say it. Congruence to your core business, your presentation and your message is key; as is congruence with your market’s needs.

Fiona Anson is a popular speaker, author and serial entrepreneur. Winner of Sydney Businesswoman of the Year and Finalist for Telstra Businesswoman of the year, Fiona has been the go-to business expert for Channel 9 and the Daily Telegraph, and has written for just about every major newspapers and business magazine around the country. Winner of the TiE/Women in Focus Pitching Competition in May, 2012, Fiona knows what it takes to get a business on track.

Ask yourself a few powerful questions:

• In five years’ time, how much money do I want in my bank account?

• In one year’s time, who have I consciously gone out of my way for to help improve the quality of their life?

• In one year’s time, what do I want to understand about myself that I don’t now (my weight, financial situation, not having enough energy etc)?

• In ten years’ time, what house will I be living in? How many bedrooms will it have? What suburb will it be in? How much will it to be worth? How will I pay for it?

• In five years’ time, how much more money will I be earning than I am now?

• How can I make all of the above a reality?

These questions are all about clarity. Without having clearly-defined goals it’s impossible to live the life that you want.

For example, an archer knows they have to hit the target in front of them as close to the bullseye as possible. If you set clearly-defined goals in your life, you’ll be more like an archer aiming for his target.

Without these goals you’re like an archer that’s been blindfolded and spun around several times, not knowing where to stand or aim.

If the questions are hard to answer, then answer this instead: What are the chances of an archer hitting a target if he has no idea where it is? About the same chance of you achieving a goal you haven’t even set.

Don’t live life as the blindfolded archer hoping to fire the lucky shot ‘one day’. Set your goals, create the compelling future you want and deserve, spend time finding the answers to the questions above, then set up action steps towards achieving them.

Ross Scutts is the Co-Founder and General Manager of The Young Entrepreneurs Club.

Do you want to turn your existing skills, talents and experience into a profitable business? This event will show you how.

You will learn the Five Step Sequence to becoming a Key Person of Influence and become a highly valued (and did we mention HIGHLY PAID) person in your industry. Learn from five of Australia’s most inspiring minds.

Melbourne: 1 June 2012
Sydney: 30 June 2012
Normal Price: $39.

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Being GOOD at what you do is no longer enough in the new economy.

Spend ONE DAY learning from THE BEST.

Bonus – Get The KPI Fast Start Kit [FREE WITH YOUR TICKET]

1. A copy of ‘Becoming a Key Person of Influence’ by Daniel Priestly;
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3. A series of 45 minute videos of high level talks given by some of the worlds top entrepreneurs from London and Australia.

Who are the speakers?

Ian Elliot – Australian Advertising Icon

Ian Elliot spent 30 years at George Patterson Advertising, rising from mail boy to CEO and Chairman. George Patterson were Australia’s largest Advertising Agency throughout this period and voted “Agency of The Century” in the middle of Ian’s CEO term. He was responsible for developing the Optus Brand Strategy, including the still highly successful “Yes” campaign.

He has adapted his pitch winning skills to apply to every business, big or small and documented the tools in the best selling Book ‘Stop Bitching, Start Pitching’.

Marc Johnstone – Silicone Valley VC Veteran

Marc co-founded his first company at 29 in the financial services industry and upon partial sale left to join Shirlaws Coaching in 1999 – its foundation year.

Shirlaws is now established is six countries, with 160 coaches and has clients across thirty seven countries.

Andrew Griffiths – Australia’s best selling small business author

Acknowledged as Australia’s #1 Small Business Author, Andrew has eleven books that are now sold in over fifty countries. His bestselling books take complex ideas and make them practical and simple. Andrew’s latest book, The BIG BOOK of Small Business, is a culmination of his extensive work to date in the Small Business arena.

Andrew is also an energetic and engaging keynote presenter. He draws on his own life experiences and big sense of humour to deliver powerful messages in an engaging and authentic way.

Andrew presents on a diverse range of topics including business success, business evolution, being a professional presenter, writing bestselling books and personal growth.

Kylie Bartlett – The Untapped Opportunity

Better known these days as The Web Celeb, Kylie Bartlett is an international public speaker, a published author and a successful business woman.

She is dedicated to helping entrepreneurs create social buzz, build a brand and get celebrity results in their business.

Kylie teaches business owners how to use the latest web techniques, tips and strategies you can use to generate more traffic and make more money.

Daniel Priestly – Author of Becoming a Key Person of Influence

Event producer, seed capitalist and technology entrepreneur. Best selling author of Becoming a Key Person of influence and creator of the 5 steps.

Daniel Priestly shows you how to stop being a worker ‘bee’ and explains exactly how to get into the inner circle of any industry, fast!

Register today to get the Anthill rate!

We’ve all hit a 404 message. And we all hate them.

While they are a part of the system that makes the internet the magnificent thing that it is, it does mean something is wrong. Suddenly, your happy online experience is broken.

In this TED Talk from earlier this year, Renny Gleeson, the Global Digital Strategies Director for advertising agency Wieden+Kennedy, takes us through the case for being remarkable when it is least expected.

Some thing as simple as a customised, intriguing 404 message can actually capture the essence of your brand.

As Gleeson rightly points out, little things, when done right, actually matter.

404, the story of a page not found

Customers, shareholders, staff and other stakeholders are increasingly talking to one another. Lately, their conversations increasingly are taking place online and even more so on social media platforms.

So, whether you like it or not, you are in a social media business. Consequently, do yourself a favour by taking time out to understand the relatively new medium.

Also, it is vital to develop a “social business” strategy in order to avoid the risk of not knowing what is being said about your brand. Let’s explore some of the elements of what social businesses are doing.

#1. Focus on the customer. What separates a good company from a great company is their focus on the customer. Great companies are relentless in their quest to give the customer what they want. If “the customer is always right” then the fact that 65% of the Australian population is on Facebook might tell you something about what the customer wants. Innovative brands know this and are rethinking how they communicate with their customers.

#2. Share and care. Today, it’s not only about doing media differently. It’s about being social and open. Businesses are carefully considering ways to build “sharing” into all their communication. This is because they see their role differently — as part of a conversation, enabling an eco-system of communication around their brand. So, they are building “social design” into their digital assets to ensure these conversations have the best chance for viral spread.

#3. Collaborate. Social media is not just for external stakeholders. It is also about what happens inside the company. It is about embedding social media tools inside the business to enable teams and individuals business-wide to communicate and collaborate. Communication platforms like Yammer are already doing that. This is driving innovation by breaking down the traditional approach to internal communications. It allows innovative businesses to develop new KPIs and rewards for highly active and engaged staff members. Having an internal social strategy is not so much about changing the way your staff work, but using technology to increase productivity.

#4. Talking to shareholders. The next frontier in businesses going social is how they communicate with shareholders. This is more relevant for listed companies, but private companies would also do well to think about the possibilities. Shareholders are increasingly airing their views online about the companies they have invested in. Social businesses not only encourage this but also enable it. The logic then is: If you can’t stop the conversations, join in. Participate in these dialogues and you would be able to reduce any risk. Or even better, create a platform for the conversations and extract true intelligence that can help your company.

#5. Go social to get ahead. “Going social” is all about developing a competitive advantage. We have seen what happens when industries are slow to respond to the developing digital market. Make sure your business is not struggling to catch up by starting your social business plan now.  Be assured that going social is less about risk or experimentation. Social business is mature enough. Its tools and techniques are tried and tested, and you can create a measurable return on investment.

And lastly, feel free to draw from the successes and failures of other businesses when developing your own strategy. Few ideas are original, but how you implement your strategy can be remarkable.

Mark Cameron is CEO of Working Three, a digital strategy and implementation agency. He speaks regularly around Australia, and the world, on the future social media and digital strategy.

Pacnet, Anthill Magazine and Green Ant Marketing are proud to present…

Small Budget, Big Marketing Outcomes

Guest speakers include Jennifer Bishop (absolute queen of how to generate business using LinkedIn) and James Tuckerman (founder of Anthill Magazine) and Ant Gaddie, creator of the Gaddie Pitch.

Have you ever wondered why every industry has only a few businesses that thrive and get more leads? And they don’t suffer from cash flow problems or lack of leads, even when there is an ‘economic downturn’? They don’t have to ‘push’ or make tons of cold calls.

Leads ‘come to them’ like metal filings to a magnet. They have fun. And their owners have more money & time to spend with their families and their friends.

As a reader of Anthill, if you do register for this event, please select Guest of Australian Anthill and pay $19 per ticket, instead of $49.

Register for the half day workshop

WHEN: Tuesday 29 May 2012 (8:15am to 1:30pm)
WHERE: Melbourne VICTORIA

ilab appears slightly ambiguous about its identity, already complicated by a change in its parent organisation. It was started by the Queensland government in 2000. In 2009 it became part of UniQuest Pty, the innovation sales arm of the University of Queensland.

However, ilab continues to receive funding from the Queensland government. Currently, it refers to itself as a business incubator in press releases, as well as a business accelerator in its website.

Will the real ilab please step forward?

ilab is at pains to differentiate between traditional incubators that earn money from services they provide to start-ups, and accelerators that reverse the flow by investing cash and services in the enterprises they support. Judging by the four new programs on offer at ilab, it does both:

1. Germinate – this three month program is for jumpstarting a technology business concept. ilab makes up to $20,000 available in financing, plus individual training, workshops, networking, PR and preparation for possible entry into the next phase, Accelerate.
2. Accelerate – puts the emphasis on “haste, rather than hope” to acquire customers and build a business. There is an investment from ilab of up to $50,000 (yet to be confirmed) over a six month period, exposure to potential investors and preparation for possible entry into the Incubate or Exit programs below.
3. Incubate – for growing and established businesses that want to expand locally, nationally or internationally. There is no cash aid on offer here, although ilab hints at access to members of its Accelerate Venture Fund.
4. “Exit” – where the slogan is “get acquired or get profitable”. Here the program is condensed into a shorter one month pre-departure, plus one-month post-departure timeframe.

Enterprises that are fortunate enough to benefit from rolling through the multiple programs will have to adapt to the changing styles of business acceleration to business incubation.

How has ilab done so far?

ilab has a solid track record, having incubated over 100 start-up enterprises and helped them to raise a total capital of more than $70 million. This, in turn, has created around 400 technology jobs.

In addition to this, parent UniQuest and its other start-ups have raised over $450 million since 2000, so there seems to be a good probability that, split personality aside, ilab and family know what they’re doing.

Interested parties can check out the new ilab offices at Long Pocket, near Indooroopilly in Queensland or find further information from the ilab website or by emailing ilab’s new program director, Leigh Angus. Applications for the Germinate program must be made by May 18, 2012.

Some pitches are sophisticated and require 20 minutes in a boardroom. Others are casually thrust his way during social gatherings, like so many under-cooked snags on a backyard weber.

In this three minute video, Richardson reveals three don’ts (and one do) when speaking with an investor.

1. Don’t ask for ‘just a little bit of money’: Rookie business builders under-estimate the amount of capital required to succeed on a large scale. A sophisticated investor does not want to back your pipe-dream or hobby. As the name suggests, they seek sophisticated investments.

2. Don’t ask your prospective investor to sign an NDA: It’s almost impossible for a professional investor to agree to a confidentially contract. Jordan Green talks about this Catch 22 at length here. (Why won’t prospective investors sign my confidentiality agreement?)

3. Don’t arrive without help: Form an advisory panel in advance or gather partners in the industry. It will show that you are serious. It’s rare for a newbie in any industry to succeed where experienced professionals have failed.

Venture capital advice for Australian entrepreneurs

Well, a few years ago, the franchise took over the local Walmart’s and turned them into E-marts. Now, 141 E-mart stores can be found in Korea, and China is next in line. With 22 stores already open on the mainland.

So, they’re big. Yet, despite the store’s huge success, there was a problem. Sales peaked at the start and end of the day. The middle of the day was slow. Very slow. Ghost-town kind of slow.

The staff still had to be there but the volume of sales was extremely low. It was far from the most profitable time of the day. Overall, slow lunch time sales were creating a gaping hole in the operating model.

Part of the solution was very ordinary: offering coupons and discounts for shoppers who purchase during this dead time. However, what was done to promote these offers was far from ordinary.

A three dimensional QR code was created. Only at midday, when the shadows and light were just right, did it become viewable as a QR code. Only customers who viewed the site behind the QR code were given access to the coupons, sales and discounts items.

It’s not the first innovative marketing for groceries to come out of Korea. Check out the second video below of the Homeplus Subway Virtual Store.

Two videos in the one post? That’s the kind of crazy midday discount offer you’d expect from a Sunny Day E-mart promotion.

Sunlight activated QR Code

Homeplus Subway Virtual Store

Not all startups seize the moment but the founders of mooo did, by taking their store to the U.K. market. Less than a year later, Mooo has taken a bigger leap. It is out to capture a slice of the global market, starting soon with the United States, and to do that has rebranded itself as Tinyme, the name it used to enter the British market.

You could say it’s all about growing up and being counted. Tinyme’s founders, technologist and marketer Mike Wilson, product designer Nick McLennan and investment banker Ben Hare, want to show that companies from Australia can compete in the global marketplace. The startup is an innovator in “online mass customisation pure play” and believes it has the smarts to build a global brand in children’s products.

Quest for one great international brand

“From day one we’ve sold worldwide and have sent products to over 50 countries from Lithuania to Brunei but, what we haven’t had is a local presence that is specifically tailored to the local market,” said Wilson, the company’s director of Web, Product and Marketing. “With our U.K. launch mid-last year, we started this process and plan to continue this approach, making our brand highly relevant to customers within their particular region.”

“While we are really sad to see the mooo brand go, we’re also really excited that our little spare bedroom startup with one product has grown up and is taking it to the world,” he added, while insisting that nothing else will change for the firm’s over 150,000 Australian customers. It runs a digital-based production facility in Victoria, Australia, backed by in-house design. The name change in the Australian market is a bid to create “one great international brand.”

Hare, formerly of Goldman Sachs, and who is COO and director at Tinyme, says the company has seen continual year-on-year growth since its inception and that has been instrumental in its global ambitions. “Both online retail and mass customisation are rapidly evolving and high-growth spaces,” he said. Consequently, Tinyme has, over the past two years, deliberately slowed down product development in order “to focus on building out our business platform so we can go global and scale dramatically.”

Tinyme has come a long way from its days as a startup that began in a spare bedroom, which actually wasn’t that spare because baby number 2 had arrived. It moved into the spare bedroom and garage of a friend’s house before finding its own space, and now a new global market and brand.

Tinyme and its ambitions, are far from tiny.

Resorting to business jargon is a common mistake – one that will see prospective clients unsubscribing in droves.

Whether you’re sending a press release, updating your business’ Facebook status, or drafting a simple email, you need to communicate your point clearly and concisely.

Clichés and business jargon employed to ‘leverage your strategic position’ should be avoided.

Clichés will make your clients cringe

Who doesn’t love a good catchphrase? But while they’re increasingly popular in business communication, they’re also, for the most part, meaningless.

Next time you ‘think outside the box’ with your ‘proactive approach’ in an effort to make folks think you’re dynamic and professional, be aware you probably sound like a bit of a fool.

Why hide your original, inspiring sales message in layers of baffling business jargon? All it communicates to your audience is a lack of confidence in your product or service.

Business buzzwords worth avoiding

Are you a catchphrase junkie? The first step in the journey is asking for help.

If you’re struggling to wean yourself off the high-faluting corporate lingo, here are some suggested alternatives:

• Thinking outside the box – original
• Bring to the table – can provide
• Leverage – use
• Strategic – useful
• Going forward – in future
• Deliverables – results
• Touch base – talk

Written communication forms an integral part of any marketing strategy. By keeping your communication brief, clear and cliché free you have a better chance of creating a great impression on your prospective clients.

Jo Macdermott is the chief Marketing Consultant from Next Marketing in Melbourne. Next Marketing is a full serviced Marketing Agency working with small and medium sized businesses.

You’ve not even thought about using gardening tools from the shed as weapons? That seemed to work in Shaun of the Dead.

But, what if the zombie apocalypse brings the crazy fast ones, like those in 28 Days Later? What then?

Well, it’s time to stop thinking and start preparing for the zombie apocalypse.

What can you do to withstand a zombie onslaught?

The good news is there’s a company that cares and is prepared to back all you zombie-fighting warriors.

Sensis has launched a competition that has got to be a world first. The challenge is to develop an application to survive and thrive in a forthcoming zombie apocalypse.

This theme, which is near and dear to the (dead) hearts of so many, is the first in a series of creative programming challenges that Sensis calls the SAPI Bounty Program.

SAPI refers to the Sensis Application Programming Interface that software developers can use to access data in Yellow Pages and White Pages business directories.

Maybe you can design an app that will drill down to find all DIY stores selling anti-zombie bazookas, open after midnight and within a ten minute drive of your house, just an example.

There’s a bounty of $2,500 in prize money to the designer of the best app.

Who says which zombie app is best?

Entries will be judged according to five criteria: innovation, design and usability, effectiveness, background story and the use of SAPI.

Anybody who wants to enter the competition must make a SAPI key request and in doing so must include in their application the phrase “Brains Yum Yum” – this is a genuine Sensis rule and not a fib. Honest!.

After that, participants create their apps and make them publicly available on the Android Market, the Apple App Store, and Internet, for the judges to access and evaluate them.

The “Zombies” competition in particular started on April 26 and will run till May 24. After that, new challenges will be posted throughout 2012 at intervals of a few months. Senior Product Manager for Sensis, Tim Corr, says the company “can’t wait to see the applications that the topic attracts”. I bet!

Get going. The post-zombie apocalypse future of the world is depending on you!