Home Smart 100 2017 Faulding GlucoControl

Faulding GlucoControl [SMART 100, 2017]

0

This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Learn more about the SMART 100 >>

1. THE BEGINNING

This innovation initially came to life when…

…whilst researchers knew about the ‘preload of protein’ concept in glycemic management, there had been no practical application of this idea in over 30 years of research. Driven by a passion for medical nutrition as a ‘new frontier’ in helping people solve chronic and lifestyle issues, significant research and development identified a food based product that could be practically integrated into people’s lives to help them manage type 2 diabetes.  This discovery of the ‘perfect ratio’ of food ingredients really came to life after it was independently clinically validated at major University and hospital centres with strong interests in diabetes.

2. WHAT & HOW

The purpose of this innovation is to…

Provide a practical addition to the management of type two diabetes, the world’s fastest growing health condition, with a non-pharmaceutical, food-based product. It allows people with diabetes to eat socially, culturally and for enjoyment, whilst managing their sugar levels.

It does this by…

Reducing the dangerous blood sugar spikes associated with diabetes after meals by 36.5%.  Its unique premeal approach slows gastric emptying and absorption; primes hormones including insulin, which significantly improves the body’s response to glucose. In long term trials, it has been shown to offer the overall effect similar to prescribed pharmaceuticals on the levels of sugar markers in the blood.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…it was impossible for people to practically adopt the proven ‘preload’ process for managing their diabetes. Now it’s a practical reality as the innovation gives people an easy food-based method to significantly impact diabetes management.

It fits perfectly with the best advice from doctors and dietitians, and ensures diabetes is not a ‘sentence’, but something managed within a normal life.

Its various benefits to the customer/end-user include…

Better, simpler management of pre-diabetes and type 2 diabetes. By simply adding the pre-meal drink to their day, users are helping control their diabetes and are reducing the risk of devastating side-effects, such as blindness and amputations.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…sticking to rigid diet and exercise regimes, avoiding the life-fulfilling times of eating socially, culturally or simply for enjoyment. Or it involved waiting for the disease to escalate and be controlled with prescribed medications.  Instead, nutritionists, dietitians and doctors can now recommend a food-based alternative that helps manage the diabetes and offer a better quality of life.

Its predecessors/competitors include…

…there is no other clinically validated, food-based product proven to impact the immediate and long term management of diabetes. It sits between prescribed pharmaceuticals and the unproven supplements and herbal remedies as a unique option for patients.

5. TARGET MARKET

It is made for…

…people with pre-diabetes and well-controlled type 2 diabetes. Unfortunately, the number of people impacted by diabetes continues to grow. The World Health Organisation recently announced that cases of diabetes had jumped to 422 million globally. At least 1.2 million Australians have been diagnosed but another half a million have silent, undiagnosed diabetes and another two million are at high risk of developing it.

The likelihood that type 2 diabetes impacts you, or someone you love, is greater than ever. Diabetes cannot be cured but with proper management, we can reduce the severity and likelihood of its serious consequences.

It is available for sale through…

Pharmacies across Australia as Faulding GlucoControl. It is available in the UK as GlucoShake, and shortly in other global markets as GlucoSmooth.

Our marketing strategy is to…

…build up a network of best-in-class distributor and marketing partners around the world, provide a consistent and powerful message about the unique positioning of the product as a ‘medical nutrition’ product, and continue our development and clinical validation of other such products from our pipeline of internal research programs.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Faulding GlucoControl – Smart 100 2017
(Please note – The form below is for judging purposes only and is restricted to the public)

Get unlimited access to our FREE business tools…

Need to raise capital? Want to become a more persuasive presenter? Want to master social media? Is it time to overhaul your website? Unlock the library to get free access to free cheat sheets and business tools. Click here for free business tools.