Home SMART 100 (2013) Fat Zebra SV (ACT) – 2013 Anthill SMART 100

Fat Zebra SV (ACT) – 2013 Anthill SMART 100

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1. THE BEGINNING

This innovation came to life when…

We were approached to work on Store Value Card systems for global brands to work alongside our payment system.

The requirements were for this system to be easily integrated and work with major POS devices.

2. WHAT & HOW

The purpose of this innovation is to…

Allow merchants to run a cost-effective Store Value Card solution for their customer base.

It does this by…

Running off the back of our existing payment gateway to minimise risk and keep costs down.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Previous solutions have been difficult to integrate across mainstream POS terminals and usually require heavy development to integrate.

The benefits to the customer/end-user include…

The benefit to the user is the ability to move their current store cards to a mobile device to de-clutter their wallet while providing an easier way to top up the account balance.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

A simplified Store Value Card solution has not been available to the Australian market previously.

Its predecessors/competitors include…

N/A

5. TARGET MARKET

This innovation is made for…

This product is targeted to brick-and-mortar stores with a large customer base looking to engage their customers with gift cards, value cards and eventually loyalty programs.

6. DISTRIBUTION STRATEGY

It is available for sale through…

Currently available by contacting us directly.

Our marketing strategy is…

None as yet.

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FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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