Home Articles Fanshake's Dana Al Salem talks about commercial ways to harness 'fan love'

Fanshake's Dana Al Salem talks about commercial ways to harness 'fan love'

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Some bands have fans that will do almost anything for their idols. Dana Al Salem hasn’t yet tested how far that loyalty might go but, through her company Fanshake, she’s certainly got fans providing feedback and promotional support to the stars they worship. At the same time, she’s also making being a fan a more rewarding experience.

In this podcast, she tells Brad Howarth about the opportunities for brands of all kinds to engage with the people that love them, ahead of her presentation at  the X Media Lab Global Media Ideas event in Sydney last week, and gives some tips on how to work with that most fickle of audiences, like Generation Y.

Dana Al Salem, Fanshake [PODCAST]

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