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Every Capital Pty Ltd [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Our Director, Tom Surman, works as a financial advisor and accountant. Many of his clients approached him wanting to invest in block-chain tech and crypto-assets, such as crypto-currencies and token sales.

2. WHAT & HOW

The purpose of this innovation is to…

Allow everyday Australians to safely invest in cryptoassets.

Every Capital is a retail fund allowing people to invest with very low minimum buy ins. We handle all the security and tax reporting overheads for our investors too.

It does this by…

We have partnered with Global Merces and Astronaut Capital to provide the world’s best retail investment option for alternative assets. Typically, investing in a Managed Investment Scheme takes weeks. Our MIS sign up process is online and only takes minutes.

We handle all the security using multi-sig wallets, cold storage and offline stations to ensure our investors’ funds are safe.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

There are many Australian driven to use overseas services or exchanges to get involved with cryptocurrency. Many of these charge Australian’s significant premiums for crypto-assets. Many are also unsafe or difficult to use.

Our Managed Fund is local, regulated by ASIC, and provides an easy ‘on-ramp’ for people invested in cryptocurrency but short on time or technical experience.

Its various benefits to the customer/end-user include…

Low fees to get involved. No premium pricing for crypto-assets (global market rate), and are an easy way for retail investors to involve themselves with crypto. We are also open to self managed super funds and companies.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

There are no other retail crypto-asset hedge funds in Australia. There are currently a handful of wholesale funds which require investors to buy in with a minimum of $50k AUD and to hold ‘sophisticated investor’ status.

We are open to everyone in Australia and have a low minimum buy in of $2500. This opens crypto to a whole new crowd.

5. TARGET MARKET

It is made for…

To all potential investors over the age of 18 in Australia who have an interest in crypto-assets.

Blockchain technology touches many industries and professions – interest is high. Australians search ‘how to buy cryptocurrency’ and related terms more than almost any other country.

Many older investors want to get involved with cryptoassets after hearing about the potential returns, but are put off by the technical hurdles involved. Young investors are not sold on traditional investments such as shares or property.

Crypto presents an opportunity for all of these people and Every makes that opportunity more accessible.

It is available for sale through…

Our website www.every.capital We are using an online signup which takes minutes. Traditional MIS applications take weeks.

We have an investment parter, Astronaut Capital. We have jointly devised our investment thesis which determines how our investors’ funds are used.

Our marketing strategy is to…

Our head of communications, Jack Baldwin, specialises in guerilla marketing after bootstrapping media startups in the past. Every has had significant media attention in both crypto and Australian finance media without spending any money to date.

We will be raising capital, part of which is to help our marketing efforts. Being a retail fund, we need to reach many people.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Every Capital Pty Ltd – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)

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