EnterpriseMO (NSW) – 2013 Anthill SMART 100

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1. THE BEGINNING

This innovation came to life when…

We learnt from our original product, www.langoor.mobi, which instantly converts websites for mobile devices that there was a major gap in the enterprise market.

We realised that a large number of businesses (particularly ecommerce) were firstly not optimised for mobile devices and secondly, there was no one that provided a dedicated service to ensure these businesses were maximising their conversions and sales through their mobile site.

So, from here the idea was born that we should provide an ongoing service that is completely dedicated to boosting conversions and sales through the mobile channel.

2. WHAT & HOW

The purpose of this innovation is to…

Help online businesses maximise their conversions and sales through their mobile channel.

It does this by…

There are two stages to this process. Firstly, if a website does not currently have a mobile optimised site, we will convert this to an adaptive site that is optimised for smartphones, tablet and TV.

The second stage looks at increasing mobile traffic and conversions through managing mobile SEO, analytics, landing pages, A/B testing, ads management.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

There are very few businesses that offer a complete mobile solution. We want to ensure businesses have peace of mind knowing that their mobile channel is being managed and they are gaining maximum conversions through their mobile channel.

The benefits to the customer/end-user include…

  • Convert their website to make it adaptive, which means the website is optimised for all screen sizes and devices.
  • Increased mobile traffic through management of mobile SEO and mobile ads.
  • Maximised conversions through A/B testing, landing pages, analytics analysis.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

These services are essentially offered for regular desktop websites but few businesses have realised that they need to follow similar practices for their mobile channel if they want to remain competitive.

Given that the real growth of mobile has largely been in the past three years, this is a new problem that needs to be solved.

Its predecessors/competitors include…

Mobile is a new space and there are no major predecessors in this area. Mobify is probably the closest competitor. They specialise in building adaptive sites, however they don’t focus on the ongoing management of their conversions and mobile traffic.

5. TARGET MARKET

This innovation is made for…

The market is primarily designed for ecommerce websites that have revenues greater than $50k/yr. These sites can have proven ROI through increased sales in their mobile channel. Given that 71% of online retailers have not optimised their website for mobile, there is a very large market.

Other sites include corporate websites (i.e. banks, law firms, insurance companies etc.). It is critical these companies optimise their websites for mobile to improve lead generation as well as reflect on their brand image that they are up to date with technology.

6. DISTRIBUTION STRATEGY

It is available for sale through…

The service is available through online enquiries on our website.

Our marketing strategy is to…

Initially drive qualified leads through online marketing campaigns including targeting companies on LinkedIn and Google Adwords. Build sales funnel out from here.

Also, grow sales team to target ecommerce companies, particularly specific ecommerce platforms we are familiar with like Magento and Opencart.

Target e-commerce groups and blogs sites to generate some PR around our service.

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FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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