This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
Our founders experienced the first hand frustration trying to add their children to childcare wait lists. Paper forms needed to be printed and scanned back. The Childcare Director then printed these and stored them in a folder in her office. When calling to follow up on the progress of the wait lists there were consistent issues, lost forms, and delays while the Director flicked through folders of paper applications.
2. WHAT & HOW
The purpose of this innovation is to…
…drive increased profit outcomes for childcare centres. We are committed to developing digital solutions to help childcare centres drive increased profits, through;
It does this by…
…leveraging the pricing and yield approach employed in the industries most famous for their utilisation (airlines), to fundamentally improve the childcare industry.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
We are replacing a currently manual process which is full of friction for all participants; parents, centre managers and childcare groups. Our solution improves the parent experience, create efficiencies for centre managers, and boost occupancy for childcare groups.
Its various benefits to the customer/end-user include…
For our customer, we have proven an avg sustained occupancy increase of 10% within a week of go-live (avg A$134,000 revenue improvement per centre pa) plus efficiency benefits.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Inconsistent solutions across the market.
5. TARGET MARKET
It is made for…
Waitlist systems (limited in number) or extensions to the childcares billing software. Solutions that have been created previously act more so as a CRM repository rather than focussing on occupancy as an opportunity.
The childcare market and is not limited to Australia. The market in Australia is significant with 15,000 childcare centres and kindergartens. EnrolNow has a real opportunity to develop a strong footprint across Australia and beyond.
It is available for sale through…
Traditional sales approach to acquire centres. Scale is achieved through strategic sales to groups supported by a coordinated marketing strategy.
Our marketing strategy is to…
Support strategic sales with a coordinated digital marketing approach. During the start-up phase of EnrolNow we have followed an agile sales and marketing approach to ensure we generated learnings with regards to the ROI for various sales and marketing activities inclusive of social, eDM, outbound call campaigns and conferences. ROI is maximised through direct sales supported by digital channel marketing.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Maven Judge Vote: EnrolNow – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)
