Home SMART 100 (2013) Employment Hero (NSW), 2013 Anthill SMART 100

Employment Hero (NSW), 2013 Anthill SMART 100

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1. THE BEGINNING

This innovation came to life when…

We realised that cloud technology is cannibalising the world of professional services and we needed to keep up. Our business and reputation was built upon providing expert knowledge on employment law, HR strategy and best practice, but our industry is not synonymous with advanced cloud technology.

Our CEO is a self-confessed tech geek and he believed combining our extensive knowledge with advanced technology was the next smart step after two decades of helping small businesses. He was right: SMEs have a definitive lack of available resources that allow them to focus on their core business. Employment Hero is the solution.

2. WHAT & HOW

The purpose of this innovation is to…

Provide Australian business owners with a virtual HR department. Our employment relations landscape is hostile and we believe that every employer needs a resource such as this if they want to get the absolute most out of their business.

It does this by…

Turning our entire knowledge base into a range of online products and applications which is constantly in development. By turning hourly billing into per-user monthly subscriptions, we turned the traditional legal and HR practice model on its head. Employment Hero provides employment contracts, HR templates and documents, performance management, an organisational chart builder and a virtual help desk.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Before this product, ‘in-house’ or ‘outsourced’ were the only two options for legal and HR services. Now, technology allows business owners to have the advantage of legal and HR expertise without the heavy costs traditionally associated with it. It also allows for on-boarding and employee management to become paperless, as it is all securely stored in the cloud.

The benefits to the customer/end-user include…

Affordability and great value. Every SME owner and manager can use this product. The HR and legal obligations that are part of running a business are complex and time-consuming. Employment Hero gives them back a most precious thing: time.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Sacrificing either time or a lot of money. Hiring an in-house HR manager is simply not an option for everyone and similarly, not everyone needs a fully outsourced solution. Employment Hero is subscription-based and gives business owners what they need, only when they need it, including access to experts, for those times when a little extra help is required.

Its predecessors/competitors include…

No one really; in terms of a complete employment management product for the SME market we stand alone. Enable HR provides a document library but no support, as does Workforce Guardian, but basically they cost more and do less.

5. TARGET MARKET

This innovation is made for…

SME owners and managers in particular, but because we’re cloud-based it is an entirely scalable solution for any-sized business. We also have our own development team constantly working to both improve and expand Employment Hero’s functionality, making it a more robust solution with every passing day.

However, our main focus will always be SMEs, who are the largest provider of Australian employment. Our ultimate customer is any business owner or manager who needs to manage employees, contracts, HR documents and policies and access huge knowledge bases. This is what we offer and it makes employment easier.

6. DISTRIBUTION STRATEGY

It is available for sale through…

The website, employmenthero.com. On this site you can take a 30-day free trial and continue with a subscription if you like. The trial gives you full access to everything Employment Hero has to offer and doesn’t require credit card details.

Our marketing strategy is to…

Acquire 1,000 trial users by the end of this financial year. With just over 50% of this goal reached, we have a lot to do in the next three months.

We continue to promote Employment Hero through PR, advertising, SEO, SEM, email campaigns and partnerships, as we believe that Employment Hero is a revolutionary tool for SME owners and managers.

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FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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