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The Empire Club [SMART 100, 2017]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

…as a university graduate, about to take a job as a Paramedic, I loosely bounced an idea for an investment company with a twist off my best mate. Ever the blunt realist, I expected him to shoot it down, instead he said ‘I’d invest in that’. I developed the idea, asked other friends and family, raised $200k and deferred the Law Degree I’d commenced studying during my period of ‘what the hell do I actually want to do with my life’. The company got it’s name during a run with my brother, and we were off and racing!

2. WHAT & HOW

The purpose of this innovation is to…

Give 18-50 y/o’s a reason to get excited about investing their money and taking an active role in achieving their financial goals, whilst having a heap of fun at the same time.

It does this by…

…combining a modern membership organisation, or club, open to all walks of life, with investment opportunities managed by professionals. The Club offers events, experiences and opportunities to members as part of one membership fee. It builds a community of like minded people who want to network and build relationships through fun experiences, not stale networking events.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

The innovation combines 2 traditionally seperate topics; Investing, and socialising. This is a hard concept for the traditional industry professionals to understand, yet makes perfect sense to our clients. We socialise with people who share our interests. Everyone with a bit of money thinks of investing, so why not combine them and build a club around that.

Its various benefits to the customer/end-user include…

Expanding their social and professional networks through seriously fun experiences that build real relationships, ever expanding investment opportunities and a realignment of their expectations when it comes to what a financial services company should offer them.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

It wasn’t really… Banks do mass marketing to their clients, Fund Managers only take wealthy people’s money and investment opportunities never find their way to normal everyday people. And, the best events are reserved for the famous and well-to-do. We remove barriers to investing and make the events inclusive to normal humans.

Its predecessors/competitors include…

We compete on 2 fronts. As a Club offering membership services, and as a fund manager. That includes against companies like Acorns and Stockspot. The difference is, we foster a physical relationship with our members, not just through an app.

5. TARGET MARKET

It is made for…

“Young professionals and trades people aspiring to affluence but not previously affluent” is the technical description. But we’re looking at 18-45 year old girls and guys who want to invest as little as $500 and expand what life has to offer them. We get interest from people looking for ‘more’ but who maybe don’t have access to ‘more’ on their current salary through the traditional opportunities available to them. We’re a club for everyone who wants more, not a club for people who’ve already got it.

It is available for sale through…

Online and through our App. Referrals will come from existing members once we hit 1000 members and you need an invite to join. Referrals aren’t rewarded/incentivised; They are offered by members who want to share the fun with friends.

Our marketing strategy is to…

Word of mouth and social media is huge for us. Our reputation is very important as our members need to invite their friends for us to grow. The photos of our events on social media should also assist. First event is on 21 April 2017

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: The Empire Club – Smart 100 2017
(Please note – The form below is for judging purposes only and is restricted to the public)

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