Home SMART 100 2015 Ejetty

Ejetty [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

During my daily walk to the cafe, I would look at the boats moored on peoples personal jetties and started noticing all the vacant berths. I thought, “Surely there are boaties that would love to moor their boats on these”.

2. WHAT & HOW

The purpose of this innovation is to…

Ejetty is a marketplace which connects boat berths and boats. The problem we solve is that there is no easy way for boat and berth owners to connect, save for word of mouth or advertising.

It does this by…

Ejetty allows berth owners to list and register their berths for boat owners to rent for short and long term.

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3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Currently the only way boaties can find a berth is either through traditional marinas, which are mostly at capacity and expensive, or through personal advertising like trading post of gumtree.

Its various benefits to the customer/end-user include…

Ejetty is the Airbnb for boats and berths. We make it simple and cost-effective for boat owners to find a rent local berths and berth owners to earn an income on their existing empty berth.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Ejetty is the first marketplace specifically designed for connecting boats and berths.

Its predecessors/competitors include…

Our competition are traditional marinas.

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5. TARGET MARKET

It is made for…

…people that live on canal homes with a personal jetty out back with no boat, and boat owners with boats over 6m that do not live on canal blocks.

It is available for sale through…

Ejetty is an online platform, which is accessible from tablets, smartphones and computers.

Our marketing strategy is to…

…advertise through boating industry events such as boat shows and boating-related magazines; also some guerrilla campaigns are underway for signing up berths. Boats will be found using targeting Google adwords and boating-related websites and magazines.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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