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DSS (SMART 100)

DSS 1 Thumbnail DSS (SMART 100)The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

This innovation initially came to life when…

Researchers at the ANU collaborated with Volvo in Sweden to explore advanced driver safety systems based on monitoring the driver (instead of monitoring the vehicle or environment). Using a video camera and video image analysis the team learnt to accurately track and monitor the driver’s face and facial features. That technology allows the driver’s eyes to be monitored (open or closed?) and to track the direction the driver is facing (looking at the road or not?). Crucial innovations along the way include coping with eyeglasses, sunglasses, working night and day, and being fully automatic and remaining off-body/non-contact.

WHAT & HOW

The purpose of this innovation is to…

Bluntly, it is to prevent death and injury to drivers and other road users. Fatigue and distraction is one of the biggest killers on our roads. The DSS aims to help drivers avoid those events and their catastrophic outcomes.

It does this by…

Detecting in real time the microsleeps and distracted driver behaviours and then raising feedback alarms to bring the driver’s attention back to the road before this event develops into a catastrophic outcome. In heavy vehicle fleets (mining and long haul transport operations) real-time integration with dispatch/controller-room operators allows additional second tier interventions to be enabled, further improving outcomes.

PURPOSE & BENEFITS

This innovation improves on what came before because…

There was nothing before. Before developing the DSS all efforts to manage driver fatigue and distraction fell to the driver to self-manage (using log books and managing driving hours, etc.). Others have also been pursuing alternate technology-based solutions parallel to the DSS, so this is a very new field of endeavour.

Its various benefits to the customer/end-user include…

It helps a driver stay awake and focused on the roadway ahead, and avoid accidents, injury or death arising from driver inattention. The DSS is very convienent, easy to use, and non-invasive (it is non-contact and fully automatic).

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

A very indirect method: using log books to enforce driving hours regulations and hoping accident rates decline. Those regulations are based on limited work hours, which implies availability of rest time, which implies rest is taken, which implies less fatigued drivers, which implies fewer microsleeps, resulting in fewer accidents. Many assumptions and implied links to achieve reduced microsleeps. The DSS directly targets microsleeps!

Its predecessors/competitors include…

*driver monitoring systems that require the driver wear a special pair of glasses connected to the system
*systems monitoring how well the vehicle is being steered (steering adjustment frequency or optimal trajectory within laneway)
*various other obtuse ideas/products

TARGET MARKET

It is made for…

*heavy goods transport, particularly hazardous or high value goods (initially the mining/resource industry and then long haul road transport operations)
*other commercial, and military transport vehicles
*passenger vehicles
*train operator, commercial aviation

DISTRIBUTION STRATEGY

It is available for sale through…

The DSS is marketed through a combination of direct sales and regional representation, particularly in significant mining areas. We’re expanding both our direct sales team and regional partnerships as needed.

Our marketing strategy is to…

Provide the best holistic offering (product and service) that solves transport fatigue issues for fleet operators, DOMINATE the “driver fatigue” market in the global resource and ancillary services sectors with extension into road transport sectors (as they futher recover from the GFC). Further extension into OEM passenger vehicle markets through licensing technology to automotive tier 1 supplier.

SUPPORTING IMAGES AND/OR VIDEO


SHOW YOUR SUPPORT FOR THIS INNOVATION

While the judging is now officially over, you can still show your support for this innovation in one of the following three ways:

  1. Hit the VOTE UP button: Top left of each page (Not available for IE users)
  2. Trigger a Reaction: Re-Tweet, Like on Facebook, etc.
  3. Leave a Comment: Share the love!

To check out the Anthill SMART 100 Readers’ Choice winner for 2010, click here.

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  • Nick

    This is a fantastic idea. I drive a lot of long distances and can really see the value of this. The roads out there have a lot of people just tying to get by. My uncle is a big farmer and I know how hard it is for him & his team to get their produce to market at the end of their long days. The fact that our roadways are shared resources between cars and heavy freight vehicles makes the dangers very real to the whole of society, and a device like this DSS sounds like it is just so smart … I can't think why this hasn't been done before. What a great idea. kudos to the inventors and the company … I hope the go far!

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  • Steven W Johnson

    I think this technology is a seriously important advancement at so many levels: commercial drivers like truck, taxi, even train and aircraft are possible applications. Imagine every car having one of these, just as seatbelts and airbags have become standard.

    Brilliant stuff.

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  • Beth

    Very impressive technology! Knowing some close friends that have almost died at the wheel after falling asleep when they thought they could just make it that extra stretch, I can only imagine how serious this problem is for commercial drivers who go for extreme lengths of time per day and night pushing their limits. I'm in complete support of a product that is proactive in saving drivers lives!!! Fantastic work!

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  • Ted Maddess

    This looks fantastic, would be great for truck and bus drivers

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  • G. Longhammer

    Human beings are inherently prone in their lives and work to the dangers this kind of technology tries to counter. Although we shouldn't drive tired – or get distracted – we do; it's just the way we work. Something like the DSS – even if it shaves off only a chunk of dangerous events, has significant repercussions for the safety and cost of all transportation. I applaud the efforts of these Australian engineers in their efforts to improve the safety of those of us behind the wheel professionally.

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  • Anthea

    Fully support this program. We in AU need all the help we can, especially the trukkies who drive such long distances.

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  • Terrie Lamb

    Terrific innovation. I can't help but be impressed by this idea. I've nearly crashed a few times myself from (nearly) falling asleep on the motorways and interstates – even when I've not really felt that “tired”. Obviously when you *are* tired you can feel the wave of sleep coming over you, but I've been hit by microsleeps even when I wouldn't call myself “tired”. So, homing in on these specific microsleep events is just FANTASTIC … I wish I had one of these in my car. Does anyone know if the company is selling them directly to the public, or is it only commercial? I'd love to put one in my kid's car too. Nice work!

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  • Craig Ribton

    This product saves lifes, saves money and makes a difference. It should be installed on all public coaches and buses. We have all seen the shocking news headlines when coach drivers nod off.

    Great product well done.

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  • Ben Knowles

    DSS is absolutely superb technology. The fact that lives are saved is obviously a major attraction but the commerical benefits to having them installed in mining vehicles can quite literally save 100's of thousands dollars when crashes are avoided and a truck is taken out of service. The mining industry is one of the few still growing in the world and I can only see the already healthy demand for DSS growing and deservedly so.

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  • Deenasao

    The most interesting statistic I learned about sleeping drivers is that it usually happens within a half an hour of the home or destination, maybe because it's more familiar territory? I'm glad DSS is researching this subject and doing something about it.

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  • Kon Incus

    Simply amazing! When can I get one for my car?

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  • Jan Katkjaer

    Seeing millions of trucks on the roads in Europe and realizing that these driver are spending a big part of their lives on the road, you appreciate that they during driving, makes and pours coffee, mail and text messages, reads papers !!!, and perhaps doze off.

    For them to be monitored for our safety is the right safety measure.

    Jan Katkjaer, Copenhagen

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  • JimUSA

    Are you kidding me?! This is great! I would feel saver if this was on the road.

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  • David Austin

    This is a very important innovation which will save many lives. I look forward to seeing it in most passenger vehicles eventually. These DSS people are very clever.

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  • Chris

    Very neat technology… maybe it can get built into a GPS system to be particularly mindful of wakeful state in winding or dangerous terrain… I just about fell asleep the other day driving through winding roads and was a bit shocked at how poor my reaction times were…

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  • Kaz

    Brilliant idea – all vehicles should have this fitted as standard – this will save lives. Too many drivers fail to acknowledge their own limitations in terms of driving tired or distracted, even when the consequences are so tragic. The best part about this invention is that it requires no input from or inconvenience to the driver. I would love to keep my family safe on the roads by having this in my car and EVERY other car.

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  • F. Henson

    As a safety feature DSS is perhaps second to none as an important add-on in a vehicle given it not only saves industry money but more importantly can save lives.

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  • NZ Claytons

    Good luck. Looks like an excellent concept.

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  • Mike

    Wow, what an incredibly simple concept, if the technology works well then its sure to save lives and serious injury!

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  • Tom

    Brilliant. Having spent the last couple of months travelling really long distances and working really hard in between, I’ve had several occasions where I haven’t driven at my best, and have subsequently stopped and rested. For the poor buggers that haven’t picked up on their signs of fatigue, or have deliberately tried to ignore them, and died as a result, this is the wake up call that they should’ve had.

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