Home SMART 100 2016 Dogshare

Dogshare [SMART 100, 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

a devoted dog-mum found an ingenious way to provide her exuberant German Pointer with additional walks by teaming up with a dog-owning neighbour. Dogshare.com.au now provides both dog owners and non-dog owners the ability to provide dogs of Australia extra cuddles, walks, weekend stays and all services are exchanged free of charge.

2. WHAT & HOW

The purpose of this innovation is to…

Lessen dog guilt and provide better outcomes for dogs. Australia’s first dog-sharing website providing “it takes a village” approach to caring for man’s best friend. We think our service provides better outcomes for dogs using this team approach.

It does this by…

Dogshare is a matching platform built similarly to a dating website whereby compatible dog and human profiles in a similar location can connect online. Start with a park playdate and take the relationship from there. Dog walking, backyard sharing and weekend stays are all possible with Dogshare!

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Whilst there are a range of paid-for servers operating in this space, Dogshare offers something unique; friendships for you and your dog, convenience of location, a more cost effective solution and a great community building exercise. Our match making algorithm is also a fun and unique way of seeing who you are compatible with.

Its various benefits to the customer/end-user include…

– Less dog guilt – Better outcomes for dogs – Less irresponsible dog ownership practices – Assisting to relieve dog foster care network by providing volunteer resources – Assisting elderly, disabled or disadvantaged have companion dogs by providing volunteer assistance

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Australia has one of highest rates of dog ownership in the world, 39% of all households owning a dog. Boarding, minding and walking is a $200M industry, yet despite this, key consideration of getting a pet are not being able to take a dog on holidays’ and exercise concerns. Many of these services are unaccessible to public due to expense.

Its predecessors/competitors include…

Kennels, Dog Minding, Paid Dog Walking, Dog Daycare.

5. TARGET MARKET

It is made for…

Dog owners & dog lovers who are social and open to the idea of meeting people via a website. There are estimated to be 4.2Million dogs in Australia. We have over 3000 members signed up to www.dogshare.com.au which have been attained with a limited marketing budget. A great show of community response.

It is available for sale through…

Website: www.dogshare.com.au

Our marketing strategy is to…

Run a lean operation and leverage as much media exposure as possible via the free-sign-up and free-to-use model.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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