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Does this ‘made for YouTube’ advertising campaign make you want to touch the rainbow?

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Confectionery brand Skittles has already infiltrated the pantheon of unforgettable tag-lines with its ‘Taste the Rainbow’ slogan.

In this nifty ‘made-for-YouTube’ series of clips, viewers are asked to touch the rainbow. The concept is simple, novel and we challenge you to not hunger for a Skittle once this “cute but weird kitty cat” has its way with you.

And if you think kitty is weird, check out the Skittles Hitch-hiker. Yugh!

Cats & Skittles: A recipe for viral success on YouTube?

Skittles Hitch-hiker: Would you take a lift from this guy?

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