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Does brokepacker.com deserve to be our website-of-the-week?
Posted By James Tuckerman On 10 June, 2010 @ 1:55 pm In Anthill TV,Blogs,Featured TV Post,Marketing & Media,Startup & Entrepreneurship | No Comments
At our first Young Entrepreneurs’ Night Out [1], last April in Sydney, I met a young entrepreneur (surprise, surprise) exuding boundless enthusiasm for his yet-to-be-launched venture, brokepacker.com [2].
His name is Kevin Lippy and his accommodation-brokering web-business for broke backpackers ‘went live’ last night.
While we all know about luxury travellers, Kevin’s target market sits somewhere at the other end of the spectrum (often in a smelly, beer-soaked pile). According to the young entrepreneur, backpackers are only interested in three things: “Beer, sex and cheap deals.”
And he should know. Last month, we quoted another of Kevin’s ‘off-the-cuff’ remarks as a Tequila Shot [3] when he described his recent achievement moving into a youth hostel as a form of career advancement. (Of course, his goal was to gain a better understanding of his audience, right?
)
Last night, Kevin’s dreams came to fruition, when Brokepacker.com was officially launched.
Now, it’s not often that we identify such a nascent business as our website-of-the-week [4] (with one infamous exception [5]). And I’m not sure that Brokepacker.com deserves such an accolade (yet). However, I do know that you, my fellow Anthillians, will have an opinion.
To get you thinking, here’s a fun and low-budget video that Brokepacker released last week to start raising awareness and building momentum for its site, pre-launch. The video has already been published on Mumbrella [6]‘s sister site, Thumbrella [7], and a number of blogs.
So, Anthillians. What do you think? How do you rate brokepacker.com [2]? And, as always, play nice.
Article printed from Anthill Magazine: http://anthillonline.com
URL to article: http://anthillonline.com/does-brokepacker-com-deserve-to-be-our-website-of-the-week/
URLs in this post:
[1] Young Entrepreneurs’ Night Out: http://anthillonline.com/young-entrepreneurs-night-out-its-baaaaaack-but-slightly-different/
[2] brokepacker.com: http://brokepacker.com/
[3] Tequila Shot: http://anthillonline.com/tequila-shots/
[4] website-of-the-week: http://anthillonline.com/tag/Website-of-the-Week/
[5] infamous exception: http://anthillonline.com/heres-a-retail-website-that-actually-gets-it-right/
[6] Mumbrella: http://mumbrella.com.au/
[7] Thumbrella: http://thumbrella.com.au/
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