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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.
DIGIVIZER technology & solutions
This innovation initially came to life when…
Clinton Larson and Emma Lo Russo, ex-Macquarie Bank colleagues, came together to explore the impact that the social web and changing technology were having on traditional businesses, especially those looking to compete globally. After testing the opportunity, they launched DIGIVIZER in July 2010 — a solution that finds the digital footprint of people organisations know (their customers) or people they should know (prospects) on the social web. Founded in deep analytical foundations, DIGIVIZER helps link the social web to organisational value through a range of technology and services. DIGIVIZER’s clients now include brands like Ikea, Yates, Sun Life, Vision Australia.
WHAT & HOW
The purpose of this innovation is to…
…look at the social web through a number of lenses and provide meaningful insights as they relate to specific people, organisations, communities and their markets. DIGIVIZER’s real-time monitoring of people on the social web generates relevant, timely leads and insights.
It does this by…
PURPOSE & BENEFITS
This innovation improves on what came before because…
There are many solutions looking to provide listening and volume-based metrics. Most look at the social web through finding discussions that relate to brand or to a topic. DIGIVIZER is different as we focus on connecting all this value back to actual people and their digital footprint. It becomes the foundation to connect value to people who matter to organisations.
Its various benefits to the customer/end-user include…
…making sense of the incredibly complex details of people and their digital footprints which enables organisations to create more relevant, personalised, targeted and well-timed messaging. This results in greater response rates, conversions, customer engagement and satisfaction.
COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Its predecessors/competitors include…
TARGET MARKET
It is made for…
…B2C corporates and special interest groups across Australia and rest of world. With Chinese language support we are also looking to expand coverage across APAC first. The offering is relevant to Marketing, allowing them to target more meaningful, timely and relevant communications, to Sales by generating leads, to HR by profiling and listening to employees, to Product Management for market insights and to Corporate Communications for reputation management. With over 2,000 ASX-listed corporates and a significant number of NFPs in Australia alone, and given our first-to-market position, it provides a significant window of opportunity to grow market share.
DISTRIBUTION STRATEGY
It is available for sale through…
…DIGIVIZER head office. Contact can be made through www.digivizer.com, info@digivizer.com or by contacting Emma +61 419 203 458 or Clinton +61 431 295 295. Pricing begins from $5,000, Tracking customers works from $1 per record per year (based on volume).
Our marketing strategy is to…
…target tier one corporates in highly competitive markets with strong B2C models. We work via direct sales, referrals and agency introductions and begin first with proof-of-concept project. We’re doing work in English and Chinese, and plan to expand strongly across APAC and ROW (already doing work in Hong Kong, Philippines & Indonesia). PR and demos are important to future marketing strategy.
SHOW YOUR SUPPORT…
Voting for the Readers’ Choice Index has concluded, but you can still show your support!
- Tweet it: Top left of each page
- Trigger a Reaction: Facebook ‘Like’, etc.
- Leave a Comment: Anonymous comments excluded*
More about the READERS’ CHOICE INDEX.
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