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DigitalMaas [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

We identified a need for a simple and efficient way for businesses owners to market themselves online. The traditional methods were either too expensive or too confusing. We built a simple platform that allowed business owners to test their website against best practices, identify what they needed to fix, purchase the fixes from DigitalMaas and have our reporting dashboard show them how the improvements helped them achieve their goals.

The goal of the platform was to make simple and effective digital marketing accessible to all business owners regardless of budget.

2. WHAT & HOW

The purpose of this innovation is to…

…make it easy for a business owner to know what they needed to do to grow their businesses online using Digital Marketing.

It does this by…

…A site Audit tool that tests via API over 24 different elements (site speed, SEO score, Social Media etc) then collects what’s wrong and matches it with products to help them fix the issues. Finishing with a detailed reporting platform for them to follow their progress of their digital marketing.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

It is self service, driven by technology and comes off the back of 140,000 digital marketing tasks we have completed over the last 4 and a half years. It makes it easy for a business to understand how they can embrace digital marketing to grow online.

Its various benefits to the customer/end-user include…

Simple , cost effective way to grow their business. Data driven so no wastage or guesses. Self Service , base product which is free forever. Easy access to reporting via a detailed reporting dashboard make better decisions in your business.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Agencies, High touch, low technology. Manual processes which were cookie cutter. Not tailored to the customer at the lower end the market. Costs were high for the agency to acquire an SME, so they had to price it high to the customer. Our self service model means a lower price and better service.

5. TARGET MARKET

It is made for…

All Digital Agencies, freelancers and marketing companies helping businesses with SEO and SEM. There are other Self Service digital marketing tools out there like SEMrush and MOZ.

Our target market is Small to Medium Business owners who typically spend between $200-$800/month on their marketing. The business owners typically DIY it or don’t choose the correct provider which can be expensive with little to no results. The platform is mainly used by people who either have a website or a Google My Business Page at a minimum.

It is available for sale through…

Online via our website, through our social media channels, via our strategic partners and our referral networks.

Our marketing strategy is to…

Two main ways, Acquisition through learning and teaching business owners to embrace digital via our blogs, events and website and through our strategic partners who have large collections of SME’s ( associations, saas tools, industry groups).

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: DigitalMaas – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)