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Your Digital File [SMART 100, 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

when Brisbane accountant Jamie Wilson experienced the frustration of trying to locate his father’s important documents when he unexpectedly died of cancer. Jamie saw an opportunity to develop a highly secure centrally located online solution for the storage, sharing and legal signing of important documents.He teamed up with Australian based leading cryptologists to develop a superior security technology for the management of documents online. This technology took three years to develop and ensures the complete security and privacy of online documents.It was awarded a patent in Australia/NZ in November 2014. Patents are currently in progress in the USA, Europe and Hong Kong.

The purpose of this innovation is to…

provide unmatched document security, privacy and integrity in a user-friendly, cloud-based file management service. It ensures that files can be viewed and accessed only by the user and those authorised by the user,are accessible anytime,anywhere and can be securely recovered

It does this by…

applying its advanced security technology to uniquely secure each and every file. In combination with its superior encryption algorithms,YDF employs an authenticated user identity process to eliminate identity fraud,client-side encryption to ensure users’ data is encrypted ‘in transit’ and ‘at rest’ and an escrow model for secure account recovery and access following a Data Legacy ‘trigger event’.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

it doesn’t compromise document security and privacy for functionality and ease of use. YDF is an affordable cloud-based service which offers unmatched security in an easy to use web interface.Users can securely store, share and legally sign files – anywhere, anytime. Suited to both the personal and business market it ensures secure recovery of users’ files if login credentials are lost.

Its various benefits to the customer/end-user include…

-Elimination of identity fraud using an authenticated user identity process
-Complete document integrity.Changes result in the creation of a new legally compliant document.
-Non-repudiation of documents,which are legally date and time stamped when stored,shared and signed.
-Servers are Australian based

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

employing a variety of security technologies to protect data including system perimeter security, ssl transit and client-side encryption and document key management. However most cloud storage providers have favoured ease of use over advanced security, resulting in continuing significant data breaches. YDF solves the problem of highly secure and easy to use online document management and can securely recover lost files.

Its predecessors/competitors include…

online document management services such as Dropbox, DocuSign and Tresorit. Most competitors offer either online document storage and sharing (ie Dropbox) OR online document signing (DocSign). YDF combines secure document storage,sharing and legal signing for maximum user safety and convenience.

5. TARGET MARKET

It is made for…

A.The global personal market
b. The global business market (SME’s)
c.The global enterprise market.

Within the sme/enterprise markets, information sensitive industries,such as finance and insurance are primary targets.

Global Market Size:
Personal Market: Estimated at $20billion (USD) by 2020 with a compound annual growth rate (CAGR) of 46.1% Source: Personal Cloud Market, Markets and Markets Research September 2015)

SME’s and Enterprise Markets: Estimated at $65.4 billion (USD) by 2020, with a compound annual growth rate (CAGR) of 28.2%

Source: Cloud Storage Market by Solutions, Market and Market Research August 2015

It is available for sale through…

Your Digital File’s website
www.yourdigitalfile.com

Our marketing strategy is to…

position Your Digital File as the leading global solution for the secure management of documents online.The service is promoted via its website & landing page, digital and content marketing,direct sales to key verticals,social media and targetted sponsorship/promotional activities.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.