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DeveloperHUB [SMART 100, 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

This innovation came to life out of a dire need for a smarter and better ways for property developers & builders to manage real estate sales and distribution networks. The complete lack of transparency during the sales and marketing of real estate projects for developers meant money was being wasted needlessly on areas that were not producing results. Add to this the compounded effect of dealing with dozens of companies selling your property and managing all of the enquiries just became unmanageable.

2. WHAT & HOW

The purpose of this innovation is to…

The purpose is to give property developers and builders the capability to build their own distribution networks, increase their sales and manage their businesses better than ever before. Developers now have absolute transparency it to all facets of their business.

It does this by…

Every marketing campaign, every piece of communication, every piece of data is now captured and monitored allowing the developer to have full transparency into all aspects of their business. With this granular insight a developer can quickly change marketing strategies and spend advertising dollars on the best ROI campaigns, thus increasing conversions and sales.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

It allows the developer to use one system for their entire business and across all staff and departments. Plus you can integrate into many other applications.

Its various benefits to the customer/end-user include…

-One central data point for the business – Ability to standardise business process to ensure consistency in best business practice. – Online stock management -Online sales reservations and processing – Mobile capabilities – Forecasting revenue for business periods – Commissions

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

excel spreadsheets, multiple databases across multiple systems and no connectivity between all of the systems. Multiple people needed to maintain and manage everything.

Its predecessors/competitors include…

There are no competitors who currently have a product like this built on SugarCRM, this is the only one that is available.

5. TARGET MARKET

It is made for…

Our target market is property developers who are trying to build and grow their own distribution networks and looking to streamline old redundant platforms. We also cater to builders who do house and land developments where we can match house designs to existing lots via advanced algorithms we have created. This allows builders to select the absolute best piece of land to their current house designs.

It is available for sale through…

This product is available online. It is a cloud based application which can be accessed anywhere, anytime.

Our marketing strategy is to…

Identify those developers and builders whose operations are of a suitable size that would see significant benefits on implement such a system within their business.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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