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How to design a logo that really works [VIDEO]

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Your logo is not your brand.

But, that doesn’t mean that your logo is unimportant. It can be vital.

In this video, Aaron Draplin explains design, logos and inspiration.

If you’ve never worked with a professional designer before, this will be eye opening.

If you have, you will know and love the process of working with someone who is this creative and has a brain that views the world from a different, visual perspective.

Get inspired.

Aaron Draplin on a logo design challenge

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Aaron Draplin Takes On a Logo Design Challenge from lynda.com on Vimeo.

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