Home SMART 100 2016 On-Demand Grocery Delivery

On-Demand Grocery Delivery [SMART 100, 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

We started work on the concept back in Sept 2013. At that point, a company in the USA just started on demand grocery delivery. We were the first to launch such a service to Australia.

2. WHAT & HOW

The purpose of this innovation is to…

Australia’s fastest grocery delivery platform, connecting customers with our managed network of “crowdsourced” personal shoppers who deliver groceries in as little as 90 minutes from local stores.

It does this by…

Offering customers a choice of stores to shop at, including Woolworths, Coles and ALDI, and immediately dispatch orders to ‘personal shoppers’ in their area who promptly fulfill the order – all while being tracked in real time.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Customers expect convenience at the click of a button. Supermarkets have been slow to adapt with next day service and two to three hour delivery windows. People are becoming increasingly time poor and finding it difficult to complete everyday chores such as grocery shopping.

Its various benefits to the customer/end-user include…

Customers can plan to the precise minute when to expect their delivery, and can order anywhere and at any time from any device. Our personal shoppers will fight traffic jams, car park nightmares, busy checkout counters, and screaming kids!

In the past, this problem was solved by…

Traditionally, customers physically did their own grocery shopping. In recent years, Coles and Woolworth’s have pushed their online option with next day service and two to three hour delivery windows. Aldi do not deliver at all so customers have to visit the store. Convenience stores also played a role but are expensive.

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Its predecessors/competitors include…

– Using Coles/Woolworths next day delivery
– Visiting the stores and shopping yourself
– Using convenience stores such as 7-Eleven but pay a premium

5. TARGET MARKET

It is made for…

The Busy Mum – Stay at home parent or working part-time, with young children.
Avg basket $200+
The Time Poor – Busy inner-city, time poor, single professionals.
Avg basket $80-$100
The Couch Potato – looking for late night snacks and prepared to pay for the extra convenience.
Avg basket $45-$60

It is available for sale through…

Our website which is easy to navigate, ensuring customers can do their shopping as quickly and easily as possible.

Our marketing strategy is to…

Strong SEO presence with many grocery-related keywords appearing at the top of search ranking results. We also use geographically targeted social media and SEM. We are active on all social media platforms and are building and engaging with our fan base regularly. We have already attracted national PR including Ch.9 News, Ch.9 ACA, The Age, Herald Sun and more.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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