Hi James,

Great energy and insightful panelists. I wish it went on longer I particularly enjoyed your last question about the solar panel case study.

As I lay awake that night I wondered what a more detailed answer what look like. And so a blog post was born. http://cleverclicks.com.au/anthill-online-marketing-by-design/

Anything you’d do differently?

Cheers
Philip.

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Really handy to get that list Philip (cheers) and interesting to read your ideas on the hypothetical…
I really enjoyed hearing the responses that the panel had here, and wished that we could have spent more time on it. Would have liked to heard a bit more from the journalist on the panel particularly, since it was suggested by James that such roles would be integral to the Social Media Campaign.
Ok… for those that are game… here’s another question.. What about typical SME’s with little to no budget and fairly time poor… lets say a gift hamper company or similar service… what would you regard as the most important things to concentrate on to get the best ROI from Social Media? This I am anticipating will be a FAQ for companies keen to get started, but don’t know how…. And this wasn’t really covered too much during the evening…. maybe one to cover at another similar event in the not to distant future

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great place to have the event, highly recommended hotel for conventions

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Wish I was there, such kind of events would give you an opportunity to meet several marketing experts who are willing to share several tips and techniques to their fellow attendees.

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