We all know David Koch as the affable, and sometimes goofy, host of Sunrise.
As such, it’s often easy to forget that the Channel Seven star and household name initially made his mark in the media world as a finance journalist, turned magazine publisher.
Few people also appreciate the marketing thought that goes into a television program like Sunrise and the creation of a personal brand like ‘Kochie’.
In this podcast interview, Anthill’s James Tuckerman talks with David Koch about his brand, what words he would offer to our new PM and the upcoming National Small Business Summit (www.nsbs.com.au) in Brisbane next week.
