Home SMART 100 2016 Data Creative

Data Creative [SMART 100, 2016]

0

This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Learn more about the SMART 100 >>

1. THE BEGINNING

This innovation initially came to life when…

Renece Brewster founded proprietary marketing software company Data Creative. With the mission to create data driven personalised videos for clients, in just seconds, to create unique, timely and valuable information to each individual who receives them. Renece saw a gap in the market where companies were merely sending emails to customers with information within that wasn’t as relevant and personalised as possible in this day and age of personalisation, technology and targeting.

2. WHAT & HOW

The purpose of this innovation is to…

Data driven personalised videos. We provide unique, timely and valuable information to each recipient. Working across all devices, videos are personalised with text, images, messages & voice overs, there are infinite numbers of personalisation, created for thousands, made in seconds.

It does this by…

Campaigns are created in a few steps: 1 – Let us know how you want to engage your message 2 – We grab your database, work together to slice and dice it 3 We build a personalised video campaign 4 – We track and measure the analytics The platform is deployed onto an Elastic-Cloud based infrastructure to allow required scaling.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Many of our competitors have a platform clients have to log into, whereas Data Creative is API driven so clients can integrate it into their own systems and white-label it. They maintain control over the entire campaign, creating less bureaucracy and more freedom for our customers. We are backed by a leading video production house for complete quality control.

Its various benefits to the customer/end-user include…

– Adding the words “PERSONALISED VIDEO” to your email subject increases the open rate by 272% – Personalised emails improve click through rates by 14% and conversion rates by 10%. – Keep their attention. People spend 2.5 times longer viewing videos that are personally relevant to them.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Text emails Non personalised embedded videos Software that requires a login and password Manual dissecting of customer’s individual data Hiring a digital agency to run each individual campaign (at a high cost) Flash based personalised videos that were not mobile compatible.

Its predecessors/competitors include…

Lifecycle email providers (mailchimp, vero), Idomoo, Smart Video Australia Video production and Digital agencies.

5. TARGET MARKET

It is made for…

Large companies (100+ employees) or companies with more than 20K subscribers or customers on their databases. This platform is the perfect way to communicate internally with staff or externally in Marketing campaigns to customers and stakeholders.

It is available for sale through…

Via datacreative.com.au/contact Email, phone, web form and social channels are all available to communicate with the company

Our marketing strategy is to…

Currently it is a B2B sales process, whilst the site builds audience awareness through SEO, SEM and Content strategies. It is a very long lead process that is being fine tuned as we are still very young and defining our exact product/market fit.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Get unlimited access to our FREE business tools…

Need to raise capital? Want to become a more persuasive presenter? Want to master social media? Is it time to overhaul your website? Unlock the library to get free access to free cheat sheets and business tools. Click here for free business tools.