Home SMART 100 2018 Daily Orders Planning Boards

Daily Orders Planning Boards [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Kelly was on maternity leave in September 2015 whilst she was on maternity leave from the Navy. As her husband travels interstate and overseas frequently for work; Their growing children mean growing time commitments. When combined, Kelly needed something suitable for their family home to capture all household information in the one spot.

2. WHAT & HOW

The purpose of this innovation is to…

…provide families with a central point of reference for their daily, monthly or weekly plans. Kids who don’t have smart phones, parents who can’t sync calendars or who are sick of impersonal calendar invitations can all stand in the kitchen and deconflict what is happening in the household. The planners are in your face and they’re always used.

It does this by…

it is long lasting and reusable unlike paper based calendars, it is huge, allowing for many and detailed input, there are various formats and sizes to suit any wall type and need i.e. shift workers, FIFO workers, family appointments.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

  • Families who can see at a glance of who-is-doing-what-when.
  • Autism sufferers who need the rigidity of its planning boards to re-introduce structure into their lives.
  • Tradespeople benefit from seeing their entire workflow in one big board.

Its various benefits to the customer/end-user include…

Paper planners which aren’t used past February, online calendars which kids don’t often have access to, post it notes which get lost, or scatter brains that can’t remember anything before their morning coffee.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

As above, paper calendars, online calendars, post it notes.

5. TARGET MARKET

It is made for…

Primarily to busy Mums, but is fast growing a following with small and medium sized enterprises. Daily Orders has supplied boards to families, local tradespeople, child-care centres, multi-national organisations, and government agencies and is looking to expand into the Real Estate market as co-branded settlement gifts.

It is available for sale through…

Our website, www.dailyorders.com.au

Our marketing strategy is to…

Use primarily Facebook ads to attract new customers and also our 13000 strong FB page network, along with our 6000 strong mailing list. We combine sales type emails with blogs and handy organisational hints and tips to keep readers engaged.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Daily Orders Planning Boards – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)

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