This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
Both founders wanted to be in touch with and care for their older parents who live far from them. Alan’s mother lives in London in a retirement village. Over a Christmas period with other residents away with their families, there was widespread flooding and she could not shop and had no food in the house.
Alan shopped online from Australia but was only guessing what she wanted. She is forgetful, leaves her phone off the hook, misses appointments because she forgets where she wrote the message and feels lonely and isolated as her friends age and are less mobile.
2. WHAT & HOW
The purpose of this innovation is to…
…enable older people and people with memory, sight, dexterity and confidence barriers to use online, social media technologies be in touch with and be supported by a caring network of family members and friends using easy and friendly technology platform.
It does this by…
…providing an integrated set of communication and information management functions, designed with input of our target older users with large buttons, high colour contrast, integrated in a single platform in a logical, consistent easy to use format.
It enables dynamic permission granting of access to allow for remote care such as paying a bill, managing an appointment, etc.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
It is designed by our older users in a (Swinburne) university research environment to meet their capabilities, and be appealing and ‘cool’, to close the generational tech divide.
cuuble is easy to use, provides memory aids and safety nets, and contains patent registered IP that enables permission based remote care through partitioned access dynamically managed by the family network.
Its various benefits to the customer/end-user include…
Parkinsons sufferer values cuuble’s large buttons; recently widowed 82-year-old was lonely, her daughter busy with a child in Year 12, had never used a computer before is now online; granddaughter in London sends photos regularly to her loving grandfather.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
…the fixed line telephone which does not deliver the rich social media world. Physical visits can be difficult for busy family members and for friends as they too age and become less mobile. One of our users supports her disabled brother who regularly reads aloud on the telephone long complex documents for her to advise if he should sign or pay them.
Its predecessors/competitors include…
…all contemporary social media and Microsoft Office functions – but miniaturisation, complexity and insensitive user interface design is a barrier. New specific solutions for our user offer narrow range of communications forms and do not have cuuble self-managing access capability.
5. TARGET MARKET
It is made for…
…older, less able people and their caring families. Our population is ageing and living longer.
2011 ABS census numbers tell us Australia had 3.1 million people aged 65 and older, or 13.7 per cent of the population. Both the number and proportion is rising. Disabled people in Australia number more than four million, or one in five of the population. This applies to an increasing number of nations.
cuuble is handly for retirement villages and care homes wanting to enable social interactions and maintain the residents’ connections with family support as well as enterprises that need to improve the engagement with their older customers through social media style interactions.
It is available for sale through…
…our website cuuble.com, licensing to resellers for on-sale to retirement villages and care homes packaged with training and support, for example with aged training providers TelUs2Day.
Our marketing strategy is to…
- drive traffic to our website through SEO, Google Analytics, blogging, social media and cross promotions with www.startsatsixty.com and other websites
- partner with large member based organisations to promote and sponsor to their members
- a social media competition where grandchildren create videos on how they get their grandparents online with cuuble, available on YouTube and cuuble
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
