Home Smart 100 2012 Cubic Promote: Custom-made Promotional Products (SMART 100)

Cubic Promote: Custom-made Promotional Products (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

Cubic Promote: Custom-made Promotional Products (NSW)

This innovation initially came to life when…

Clients were unable to select from a promotional flash drive product that best suited their particular needs. In our quest to provide clients with a product that meets their needs specifically, we expanded the capability of our team members to include custom tooling as well as design capabilities to create a flash drive that can be customised in shape.

WHAT & HOW

The purpose of this innovation is to…

Offer clients a wider range of choice to really personalise a product to their own liking.

It does this by…

Creating tooling and utilising our design team creatively to produce an original-looking product for our customers.

PURPOSE & BENEFITS

This innovation improves on what came before because…

Promotional products are generally fixed in certain styles and options. Custom-made products allow clients to get what they want in various details. The products can be manufactured based on clients’ full imagination.

Its various benefits to the customer/end-user include…

Getting promotional products that are specially tailored to meet clients’ requirements; meeting clients’ exact requirements for the product; PMS colour matching for the products with their corporate colours; receiving bulk order discount.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Customers having to settle for generic products. Now they have the option of purchasing something truly unique and that represents their company.

Its predecessors/competitors include…

There were no previous competitors offering this amount of tailored service in the past.

TARGET MARKET

It is made for…

Everyone who needs custom-made promotional products to promote their business, event, campaign or trade show. We don’t have a target market. We value small businesses and trade starters. We are also proud to say our clients include the biggest banks and insurance companies. Government departments, hospitals, schools and universities require custom-made promotional products as well so this product is open to the general public.

DISTRIBUTION STRATEGY

It is available for sale through…

www.cubicpromote.com.au or on sales line 1300 858 288.

Our marketing strategy is to…

Engage with our existing clients, Facebook friends and Twitter followers and enlarge our client database. Reliability, a quality product and an increasing web presence combined with offline marketing initiatives such as conferences will help spread the word!

SUPPORTING IMAGES

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