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Cube [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

With the growth of apps, wearables and new products coming out this year, this particular one is quite unique. It’s a rewards box, or an incentives box called Cube.

2. WHAT & HOW

The purpose of this innovation is to…

It has been proven that delaying temptation of unhealthy foods and making them less convenient can help people lose weight caused by snacking and overeating.

It does this by…

It is powered by a smartphone app, smartwatch or wearable.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Safes are usually opened whenever you want something, so it prevents others using it.

Its various benefits to the customer/end-user include…

You can store whatever vice you have in the safe either chocolate, corn chips, cookies, a candy bar, beer or anything else your crave. Then you simply lock the box and based on the goals you set on your iPhone.

resisttemptationwithcube

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…a pin code (which I always forget) or a key (which I usually lose or misplace).

Its predecessors/competitors include…

We don’t know of any.

5. TARGET MARKET

It is made for…

25-42 year old women trying to lose weight and/or with small kids as an incentive.

It is available for sale through…

It will be available in Target, Big W, Dick Smith, Howards Storage World, etc.

Our marketing strategy is to…

…partner with many gyms, personal trainers and the like as competitions and part of a bigger engagement strategy.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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