This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
We have a large data set on crowdfunding, which was being used in another startup. We were analysing the data for that startup’s new clients as a value-add. Our customers loved this additional service and many suggested it branching out into its own product. 2 Months of late nights and Acquire Capital was born with its flagship product “Crowdfunding Optimisation Toolkit”
2. WHAT & HOW
The purpose of this innovation is to…
We use bulk historical data on crowdfunding to optimise future campaigns. By identifying traits of successful campaigns in the past – we can use that information to apply to future campaigns so they can become successful and raise more funds.
It does this by…
Our Optimising tool takes input from a users particular crowdfunding campaign and generates an information sheet / report which shows the user how to optimise their campaign. The tool uses its vast (and growing) database, statistical modelling and machine learning to produce its output.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
Our tool enables anyone to get a clear understanding on how they should setup their crowdfunding campaign. No other tool has the same level of actionable output as this for crowdfunding.
Its various benefits to the customer/end-user include…
Our product removes the guesswork, trail and error, and basing decisions on other peoples opinions. The output produced by our tool is free from opinion and bias. Its factual, precise, actionable and highly informative.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Prior to our service the only way to setup an effective crowdfunding campaign was to: A) Do hours and hours of research on speculative articles and sift through hundreds of thousands of previous campaigns manually. B) Guess – hope for the best. C) Trial and error with failed campaigns. D) pay some to all the above for you.
Its predecessors/competitors include…
There are other tools that aggregate crowdfunding data but dont provide it in a concise, actionable way such as we do. We focus on the everyday end user who doesnt know about statistical modelling, but want actionable information.
5. TARGET MARKET
It is made for…
Everyday there is about 1000+ new crowdfunding campaigns going live. The average success rate is only ~20% . So ~800 a day are failing to meet their funding goals. Almost all of those campaigns could benefit from optimising their campaigns. The pool of potential customers is huge, growing and eager to get a competitive edge.
It is available for sale through…
We have an online ecomm portal live at the moment.
Our marketing strategy is to…
We have built technology to identify 200+ qualified leads per day. We reach out to those leads and have had very good conversion rates. We also have tested SEO and SEM with good success. We also are setting up a white label service for other companies to utilise. We have 2 new companies being setup for this, this week alone.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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