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Crowd X [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

We realised there is a big problem when it came to influencer marketing. Many brands over the last two years invested in influencer marketing with very little return on investment. Problems being how do you really measure influence? How do you know how much to pay influencers? how do you find the right influencer for the right campaign at the right time? So we invented an influencer marketing platform using blockchain technology which measures “real influence” across various social media platforms.

2. WHAT & HOW

The purpose of this innovation is to…

…bring transparency to brands and influencers in order to measure “true influence” in real time. Allow for faster, transparent, secure payments and transfer of content between consumers/ brands. We have also integrated an element of AR to enhance user experience.

It does this by…

…using blockchain technology we’re able to create a tokenised environment where brands and influencers exchange value based on conversions rather than just likes/shares/followers. The influencers are paid in brand tokens, the influencers can distribute these tokens to their community which can be exchanged for fiat. Through this economy we’re able to measure 7 degrees of influence.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

– Allows brands to search influencers for specific campaigns based on their ability to influence that audience.

– Allow brands to pay influencers based on real conversions and results rather then superficial metrics like likes, followers.

– Influencers are able to get paid in real time and opportunity for them to grow their “influence” through the peer-peer network.

Its various benefits to the customer/end-user include…

Customers are able to be incentivised for taking part in campaigns through the token system. This is a game changer for the industry. Traditionally only influencers really get a chance to “co-create” content with brands, now customers can take part.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Using a standard business model where brands go to an influencer marketing agency and get matched with influencers based on industry/profiles/followers. This is not real influence. Our platform allows brands to partner with influencers who may not be the traditional go to person but have the power to sway consumer purchasing habits on a much greater scale.

5. TARGET MARKET

It is made for…

Influencer talent agencies, companies that rank influencers based on “klout” scores, a random search for “influencers” on Instagram, twitter to name a few. Most of the search is based on the number of followers not on their “influence”.

Business to Consumer market. Any brand that is directly looking to build a strong relationship with their end consumer.

It is available for sale through…

This application allows customers to have a 360 view of their favourite brands, breaking down the barriers between loyal customers and the big brands. Using geo-targeting tools, consumers can see what their favourite brands are doing in their area, brands can offer tailored recommendations to their customers, inviting them to exclusive events, offering giveaways and promotions. As a consumer, you will be able to see all of the latest news, events, and promotions about the brands that are important to you.

Website, ICO of token sales, exchange, social media, brands themselves and other consumers through a peer-peer network.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Crowd X – Smart 100 2018
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