^[1]Speed RAP : Mass production is now in the hands of the masses. And, it’s got nothing to do with standardised, low-quality, generic products. Instead, crowdsourcing is the smoking gun. It’s the ‘Weapon of Mass Construction’ for those wired to the web and online communities. It’s collaboration at a global scale. Finally, we might just make this world work!

The Big Idea : The killer application of social media is crowdsourcing. User-generated content allows the user to create a crowd – connect with me, link with me, be my friend. And, with a crowd you can create almost anything. You can even change the world… of media, communities and government.

Your Challenge : Create, connect and collaborate. Your new mission is to inspire a crowd and get them thinking and working together.  What are you going to create?

Distilled from: Jeff Howe, Crowdsourcing : How the Power of the Crowd is Driving the Future of Business

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Preview – Jeff Howe’s Crowdsourcing

Read the most important books of the year in less than 30 seconds:

“Book Rapper was born out of the idea of earning money from doing the things that I love. I love reading books so I asked myself, how can I get paid to read books? I knew I didn’t just want to do reviews because I think what a book is about is almost like the booby prize. I want to know what the big ideas are but more importantly I want to know how to apply them.”

Geoff McDonald, Founder – Book Rapper