Home Smart 100 2010 Creativity Talent Tool (SMART 100)

Creativity Talent Tool (SMART 100)


The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

This innovation initially came to life when…

One of my clients asked me how she could accurately identify creative performers in recruitment for her organisation. I told her I would try to find her a tool, and found out nothing existed – so we set about creating one.


The purpose of this innovation is to…

…accurately identify effective creative performers in the recruitment process and development process for organisations who value this competency.

It does this by…

…using a scientifically validated process that measures the key predictors of creative workplace performance.


This innovation improves on what came before because…

Prior to this innovation, there was no scientifically validated process to predict creative performance in the workplace. This is the very first scientifically validated creative talent assessment tool. The tool was validated on a sample of 1,200 people.

Its various benefits to the customer/end-user include…

…accurately identifying the best creative thinkers for their organisation.


In the past, this problem was solved by…

…looking at portfolios, asking ‘impossible questions’, basic divergent fluency tests.

Its predecessors/competitors include…

For example, Microsoft asks people impossible questions such as ‘How to move mount Fuji’ to test people’s creative thinking ability. However, this process has not been scientifically validated, and as such there is no evidence that it actually works.


It is made for…

People who are in charge of recruitment for any organisation that values a person’s ability to think and solve problems creatively as a core competency. The market is large and global, given the huge number of organisations that place value on recruiting creative thinkers.


It is available for sale through…

Online (via the inventium.com.au website), leveraging relationships with current clients, partnering with a large global testing and assessment form (being negotiated).

Our marketing strategy is to…

Utilising social networks such as Linked In and promoting the tool in discussions around innovation, PR to business media as the tool represents ‘new news’, speaking engagements, word of mouth.



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To check out the Anthill SMART 100 Readers’ Choice winner for 2010, click here.