Everyone is competing for attention these days. Perhaps that’s always been the case, but the tools are so much more powerful and plentiful now.

Here’s a new technology that’s turning heads. These hypnotic 3D video mapping projections by Dutch creative agency NuFormer Digital Media ^[1] are generated by batteries of powerful projectors that render stunning effects on buildings of any size. Awesome.

The second video shows the technology being deployed commercially — NuFormer Digital Media collaborated with Saatchi & Saatchi to produce a public promotion titled ‘There’s more to life than a Volvo’ in Frankfurt, Germany this year.

Hat-tip to former Anthill staff writer Jodie O’Keeffe ^[2].