Creative Innovation 2015 Asia Pacific

Creative Innovation 2015 Asia Pacific [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Learn more about the SMART 100 >>

1. THE BEGINNING

This innovation initially came to life when…

Entrepreneur Tania de Jong created CiGlobal to inspire new thinking and innovation in order to meet the challenges caused by increasing global complexity and uncertainty. She brought together the largest gathering of international thinkers under one roof to inspire diverse leaders across generations and sectors. Attendees engage with speakers in Hot Spots & Masterclasses and collide with musicians, artists, comedians & interactive technology to stimulate the right side of the brain & learn new skills. Micenet Magazine identified Ci2010 as the “best conference EVER”! Ci2013 Asia Pacific was named Corporate Event of the Year in the Global Eventex Awards.

2. WHAT & HOW

The purpose of this innovation is to…

…teach strategies and tools and find innovative solutions to the challenges brought about by disruption to make them the opportunities of the future. Our goal is to help develop creative leaders and build a culture of innovation in Australia.

It does this by…

…inviting 40+ world class keynote speakers, leaders, futurists, technologists, artists and thinkers to take part in a global forum on a specific theme. The event includes Master Classes, Deep Conversations, Hot Spots, 2 day conference, Gala Dinner & Debate. The event brings together leaders and emerging talent across sectors to discover cross-disciplinary solutions for organisations and our community.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…it is a community-wide, cross-sector event engaging participation across generations, from big business to governments and SMEs to spark creativity, create ‘positive human collisions’ and find cross-disciplinary solutions to our wicked problems. It is the largest gathering of international speakers in Australasia attracting leaders across sectors. Artists-in-residence challenge traditional mindsets and stimulate the right side of the brain.

Its various benefits to the customer/end-user include…

…learning from the world’s best thinkers and leaders; unlocking personal and organisational creativity; discovering cross­disciplinary solutions by bringing together leaders and emerging talent across sectors; learning new strategies, structures, processes opportunities and global megatrends; outstanding networking and business opportunities

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…organising industry based educational events/conferences e.g., finance, government, medical, manufacturing, or education conferences. These events have a strong focus on an industry with the ‘usual suspects’ in the room and do not embrace cross-disciplinary knowledge and solutions. They are usually for a specific level of professional and engage local speakers and/or one or two international leaders from the specific sector.

Its predecessors/competitors include…

TEDtalks which are not specifically designed to achieve business/innovation outcomes, major industry based conference and events, business, leadership and innovation workshops for a specific industry e.g., finance, government, medical, manufacturing, education conferences
Ci2015 Creative Innovation Asia Pacific

5. TARGET MARKET

It is made for…

800-1000 delegates attending from Australia, Asia Pacific, USA and Europe and a global audience of hundreds of thousands via our website and Creative Innovation TV channel which broadcasts podcasts, videos and interviews globally; change-makers, policy makers, activists, influencers, innovators, provocateurs, business advisers, industry, community, government and thought leaders; CEOs and senior executives of major corporations looking for insights into organizational performance and future trends; Board Directors, entrepreneurs and business owners; executive and organizational coaches; organization development consultants; learning and development professionals; principals, consultants, and HR professionals; educators, K-12 and tertiary; not-for-profit and CSR professionals; emerging leaders; media, artists and performers

It is available for sale through…

…Our www.creativeinnovation.com.au website where people from around the world register to attend via a range of packages from one Master Class or Deep Conversation to Platinum immersion tickets and also via other website links from www.creativeuniverse.com.au and over 150 partner websites.

Our marketing strategy is to…

…work with 150+ financial, supplier and endorsing partners that help us spread the word online, in newsletters, social media plus media partners to generate online, print, radio and TV coverage plus our Creative Innovation TV channel. We have a strong online presence with 25k followers on social media, monthly newsletters and print thousands of copies of our program and collateral.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

 

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